Short-form video ads to hit $145bn as brands splash out
Short-form videos might have been popularised by influencers on TikTok and then replicated on YouTube and Instagram but it seems…
data-driven marketing
We Are Social promotes insight chief to global post
Digital marketing agency We Are Social has promoted UK head of research and insight Paul Greenwood to take on the…
Yum! promotes Pizza Hut tech chief to global digital role
KFC, Pizza Hut and Taco Bell parent company Yum! Brands is aiming to further ramp up its customer experience with…
Retailers drive AI new wave but IMF reinforces job fears
UK retailers are now leading the charge to adopt generative AI as a key tool to reinvent themselves, with 81%…
Eagle Eye unveils AI system for retail and grocery boost
Eagle Eye, the leading martech business that executes loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality…
Oi no! Industry urged to ditch 1950s ABC1 classification
The advertising and marketing industry is being urged to finally ditch the socioeconomic grading system, still widely used to target…
Paltry pay rises pushing marketers into the job market
The cost of living crisis continues to wreak havoc in the marketing industry, with nearly three-fifths (56%) of professionals planning…
What’s in store for 2024… targeting Generation Alpha?
The new year is now upon us, and Generation Alpha (Gen A) – those born since 2010 – are already…
Grey London raids Google for first head of data strategy
Grey London is aiming to bolster its insight operation by appointing its first ever director of data strategy, handing the…
Havas and IPG unveil ad tools to replace cookie tracking
Agency groups are vying for a slice of the post-cookie market, with both Havas and IPG-owned businesses launching new platforms…