Meta subscription launch ‘not just about making money’
Meta claims that plans to launch ad-free subscription versions of both Facebook and Instagram in the EU are not about…
data-driven marketing
Superdrug owner targets slice of $128bn retail media
Superdrug is set to become the latest UK entrant into the retail media market with the imminent launch of the…
Tiers of joy: Rough Trade boosts subscription service
Independent music retailer Rough Trade, which opened its first store in London in 1976 and became synonymous with punk and…
Game for a laugh? Brits want ‘feelgood’ Xmas TV ads
Brand owners and their agencies who are still putting the finishing touches to their Christmas ads are being urged to…
CMOs admit lack of expertise is thwarting AI adoption
It seems the marketing industry is not quite so bowled over by the rise of artificial intelligence tools after all,…
Firms urged to get staff on board to avoid DX ‘money pit’
Digital transformation might be seen by many as the panacea for business growth and innovation but it is continuing to…
Superdrug revamps loyalty scheme with ‘VIP Rewards’
Superdrug is overhauling its loyalty scheme as part of plans to make it a digital-first programme in a move the…
The Specialist Works hands chief executive role to Parry
Media agency The Specialist Works and parent company What’s Possible Group have appointed Parry Jones as chief executive, with former…
Govt paints grim picture of future as AI Summit looms
Generative AI – the technology that marketers are embracing in their droves – could increase the risk of cyber-attacks, trigger…
Working out which marketing trend is right for you
During 2022, spending on the Metaverse more than doubled, racking up an estimated $12bn to $14bn of venture capital and…