Williams and Mulligan join Brave Spark expansion drive
MSQ-owned creative studio Brave Spark is aiming to capitalise on 2023’s “record breaking” year, which saw the agency double in…
data-driven marketing
Job seekers shun AI tools as they prefer humans after all
AI tools might already have initiated a wave of change across the world of work, but it seems most people…
ChatGPT under threat over claims it breaches GDPR
The inexorable march of ChatGPT through the marketing industry could be about the come to an abrupt halt if one…
Data analysts in big demand as marketers suffer pay cut
Anyone with data analysis skills could be in for a bumper year, with this role, along with project management and branding,…
Brits call for more retailers to embrace digital receipts
Retailers are being urged to make it easier for customers to receive digital receipts, on the back of a new…
AI plagiarism concerns fail to halt widescale adoption
Artificial intelligence tools might be sweeping through the marketing industry like a dose of salts but well over two-thirds (69%)…
M&S appoints WPP chief Higham as new digital boss
Marks & Spencer has raided WPP to appoint a successor to chief digital and technology officer Jeremy Pee, who left…
What’s in store for 2024… for multichannel marketing?
If the IPA’s latest Bellwether budgets data is right, 2024 could be a bumper year for marketing. The survey found…
Publicis €300m AI spend to make all staff data experts
Publicis has outlined its strategy to become the industry’s first “AI-powered intelligent system” with plans to invest €300m over the…
Adspend bounce-back defies ‘Mystic Martin’s misery’
Sir Martin Sorrell’s position as the Mystic Meg of advertising might be under threat after his claims that the sector…