Body-care start-up Luna slaps vulva over ‘phallic Tate’
Luna Daily, a challenger body-care start-up on a mission to remove the feminine hygiene category as it is known today,…
data-driven marketing
Coke first brand to test AI tools from WPP partnership
Soft drinks giant Coca-Cola has become one of the first global brands to sign up for a raft of AI-powered…
Aldi’s nod to Willy Wonka top of Xmas charts – so far
Aldi has taken an early lead in the race to be crowned the Christmas number one ad, with the retailer’s…
Phoenix Group hands Standard Life brief to Medialab
Phoenix Group, one of the UK’s largest long-term savings and retirement businesses, has strengthened its relationship with Medialab by appointing…
Peugeot pools ad account to lead charge into EV sector
Peugeot has consolidated its advertising business across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific and made Accenture Song as…
King’s Speech: Data reforms on track but no skills action
The DMA is redoubling its efforts to get Parliament to pass the data protection reforms, calling on MPs to rubberstamp…
Itsu appoints TMW Unlimited as first ever CRM shop
Itsu, the Japanese restaurant and takeaway chain which specialises in sushi, salads and noodles, has appointed TMW Unlimited as its…
Ad industry exports rise 15.5% to reach record £15.6bn
The advertising and marketing industry has cemented its position as a global powerhouse following the release of latest export figures…
Adtech market forecast to surge to $1.5 trillion by 2030
Claims that new data protection legislation will stifle the growth of the global adtech market appear to be well wide…
Boots turns to AI tool to tackle abandoned online shops
Boots is aiming to improve the performance of its online shopping platform by signing a deal with Ocula Technologies, which…