British Council hires Rapp for integrated marketing brief
The British Council, the organisation which works in over 100 countries promoting a wider knowledge of the UK, the English…
data-driven marketing
Accenture Song swoops for CX analytics firm GemSeek
Accenture is beefing up its data and AI capabilities by acquiring customer experience analytics provider GemSeek as it continues its…
Retail media boom to fuel rise of vertical ad platforms
The exponential growth – and resounding success – of retail media is creating opportunities for other commerce-led vertical sectors to…
Horlicks insists it’s not just for bedtime in return to TV
Horlicks, the hot malted drink which was invented in 1873, is embracing 21st century TV technology to try to change…
New ad blitz demands end to rehab postcode lottery
A major new outdoor and digital radio campaign is calling for an end to the postcode lottery for NHS rehabilitation…
Marketers need major SEO rethink as GenAI takes over
Generative AI might have become an essential weapon in the marketer’s arsenal but it is also likely to force them…
Meta hit by double whammy over ‘illegal’ data practices
Meta is facing a double data protection showdown on both sides of the English Channel with EU chiefs being urged…
M&C Saatchi raids WPP for CEO as revamp continues
M&C Saatchi has drafted in a new chief executive from WPP to succeed Camilla Kemp, who left 12 months ago,…
New campaign aims to get young into the great outdoors
Britain’s youth are being enticed into connecting with the great outdoors and tackle one of the root causes the spiralling…
US tech giants ‘already at helm of GenAI supertanker’
UK hopes of being a world leader in generative artificial intelligence seem to be nothing but a pipedream after new…