Meta ad-free service faces data protection showdown
Meta’s ad-free subscription service for Facebook and Instagram is not only illegal – and pitiful – it takes data protection…
data-driven marketing
Former agency chief Taylor Tett to lead GREAT Campaign
The Government’s flagship trade and cultural promotion campaign has promoted the executive who led the successful rebranding of the GREAT…
CX professionals fighting fires far more than the day job
With Currys, HSBC and Walmart among the major brands who suffered online crashes over the Black Friday weekend, it has…
‘Out of control’ surge in data sparks compliance fears
Marketers might be increasingly relying on data to drive their strategies but those at the sharp end of data compliance…
AI job fears mount after third of firms slash workforce
As ChatGPT approaches its first birthday, the true effect of the rise of artificial intelligence on the workforce has been…
Exposed: The seven deadly sins of online Xmas shopping
With Black Friday heralding the launch of the festive period for most consumers, brands have been warned to beware of…
‘Top spot’ Kevin confirms ads are not just for one Xmas
When it comes to Christmas ads, it seems British consumers love nothing more than a recurring theme, with the latest…
M&C Fluency jumps into bed with AWS for AI boost
M&C Saatchi Group’s data and technology solutions division, Fluency, has signed a deal with Amazon Web Services to scale the…
EssenceMediacomX brings in Wilding to head strategy
EssenceMediacomX, the WPP division created to avoid client conflicts with the merged main agency, has appointed former Twitter executive David…
Black Friday sales ‘a lifeline’ for cash-strapped young
As retailers put the finishing touches to their Black Friday deals, it appears that certain cohorts are laser focused on…