Motorpoint straps in the7stars for UK media business
Motorpoint, the used car dealership, is aiming to drive expansion, enhance awareness, and broaden its reach with the appointment of…
data-driven marketing
Online ad issues continue to be major turn-off for CTV
Brands might be ploughing spend into connected TV but the medium is still suffering from many of the issues online…
27-year-old plots launch of international agency group
A new agency group, backed by an investment fund and spearheaded by a 27-year-old media and tech entrepreneur, is aiming…
B&Q hammers home that Leap Day is a DIYer bonus
Leap years might be nothing but a pain in the backside for many but B&Q is calling on DIY fans…
CMOs ‘must tackle job loss fears as tech jitters soar’
Fresh evidence has emerged of the potentially devastating effect of the rise of technology in the marketing industry, with nearly…
New book urges industry to build a sustainable future
Advertising and marketing professionals are being spurred on to seize the opportunities of the sustainable economy and play a critical…
Brands ‘flying blind’ on AI execution as skills crisis bites
The UK marketing industry may have embraced AI tools faster than any other sector but deep-rooted data skills shortages –…
Customer acquisition success still hinges on data quality
Marketers’ unshakable confidence in their customer acquisition strategies has been reinforced by new figures which reveal more with nine in…
HH Global swoops for retail activation firm Displayplan
HH Global is beefing up its retail offering by snapping up international activation business Displayplan, which specialises in design engineering…
‘Overwhelmed’ marketers using over 50 tech platforms
Marketers’ near obsession with jumping into bed with the latest tech might be well-documented – having dumped big data to…