Time to give ‘uninspiring’ B2B content the human touch
Businesses are responsible for some of the best stories on the planet – everything from economic success and technological innovation…
data-driven marketing
‘Disgusting’ Shipman ad kills off new biz at DeadHappy
Financial services firm DeadHappy is counting the cost of last year’s controversial ad campaign featuring serial killer Harold Shipman –…
‘Eton Rifles’ still the top guns of the creative industry
The British class system is still alive and kicking in the creative industries, with where an individual went to school…
Brussels opens probe of LinkedIn online ad targeting
LinkedIn’s data-driven advertising practices are facing a major investigation by the European Commission under the new Digital Services Act, designed…
Lords back on track in double boost for data reforms
The long-awaited Data Protection & Digital Information Bill appears back on track and could even receive royal assent – and…
Decision Marketing Data Clinic: DPDI record keeping
The Government’s proposed data reforms – under the Data Protection and Digital Information (No. 2) Bill – is at Committee…
JD Williams enlists Wan and Love for data-led TV blitz
N Brown Group-owned online shopping giant JD Williams is bolstering its efforts to attract mid-life women through a new data-driven…
Havas snaps up Wilderness to boost social media offer
Havas is beefing up its social media expertise by acquiring UK digital agency Wilderness, which will work within Havas Village…
‘GDPR for AI’ gets green light as EU passes new Act
The European Union has stolen a march on the regulation of artificial intelligence by passing the AI Act, in a…
Yawning productivity gap costs UK firms £40bn a year
Marketers might sometimes stand accused of sleeping on the job – especially when it comes to gaining the right skills…