Brits call for more retailers to embrace digital receipts
Retailers are being urged to make it easier for customers to receive digital receipts, on the back of a new…
data-driven marketing
AI plagiarism concerns fail to halt widescale adoption
Artificial intelligence tools might be sweeping through the marketing industry like a dose of salts but well over two-thirds (69%)…
M&S appoints WPP chief Higham as new digital boss
Marks & Spencer has raided WPP to appoint a successor to chief digital and technology officer Jeremy Pee, who left…
What’s in store for 2024… for multichannel marketing?
If the IPA’s latest Bellwether budgets data is right, 2024 could be a bumper year for marketing. The survey found…
Publicis €300m AI spend to make all staff data experts
Publicis has outlined its strategy to become the industry’s first “AI-powered intelligent system” with plans to invest €300m over the…
Adspend bounce-back defies ‘Mystic Martin’s misery’
Sir Martin Sorrell’s position as the Mystic Meg of advertising might be under threat after his claims that the sector…
Agencies warned over stalled progress on diverse talent
UK agencies are being urged to redouble their efforts to attract and retain a diverse workforce amid concerns that the…
Ex-British Gas chief to lead Sagacity expansion plans
Data consultancy Sagacity has appointed former British Gas managing director and current non-executive director Ian Peters as chairman, to lead…
Marketers ‘must invest in creativity to get AI to shine’
Marketers and their agencies might be adopting generative AI tools at breakneck speed but the quest for deeper, more valuable…
Man Utd signs deal to boost fans’ online shopping CX
Manchester United FC might be struggling to return to the glory years of Alex Ferguson’s reign but the club is…