BSI appoints agency for business makeover campaign
BSI, the business improvement and standards company best known for its Kitemark, has appointed a global creative and media agency…
data-driven marketing
Brands’ AI adoption hampered by lack of trust and data
Businesses appear to be making good progress on implementing artificial intelligence to help power customer interactions, but are still finding…
Specsavers hires outside agency for organic search brief
Specsavers, the business which has arguably led the way with its inhouse creative team, has opted for outside expertise to…
Clubcard loyalty bonanza fires up Tesco profits to £2.3bn
Tesco has hailed its Clubcard strategy as a major driving force behind a 159% increase in pre-tax profits to almost…
Acxiom unveils another tool for post-cookie marketing
Acxiom is bolstering its efforts to step into the breach created by the demise of third party cookies, with a…
Dulux turns to the classics to draw up colour palette
Dulux Heritage has reimagined the covers of 12 literary classics – ranging from War of the Worlds, Dracula and Moby…
Retailers ‘need to boost data and tech’ for green creds
British retailers are being urged to accelerate their investment in data and technology to become sustainable with a new analysis revealing that…
Skipton travels to Red Brick Road for business revamp
Skipton Building Society has appointed Red Brick Road as its lead agency with a brief that covers creative through to…
Retail media boom fuels launch of JPMorgan ad division
The US’ largest bank, JPMorgan, has become the first major financial institution to launch an advertising business, with a new…
Tech giants under the cosh as Brussels enforces DMA
The European Commission has unleashed a barrage of investigations against US tech giants under its new Digital Markets Act, with…