Forget AI, marketers need these skills to get top jobs
Marketers seeking better paid jobs are being urged to forget the rise of artificial intelligence and instead polish up their…
data-driven marketing
Privacy probe gives female apps a clean bill of health
A full-scale investigation into the personal data practices of major female health apps – including those that monitor periods and fertility…
‘Britain Get Talking’ creative scoops ECD role at ITV
ITV Creative has hired former Uncommon London chief Tom Houser – who worked extensively on the broadcaster’s mental health campaign…
Nectar in driving seat as Sainsbury’s eyes ‘Next Level’
Sainsbury’s has vowed to continue to build on its Nectar loyalty programme in the next three years, offering “more personalised,…
BSI seeks agency to push strategic business services
Global standards organisation BSI is on the hunt for a marketing agency to devise a new digital campaign to redefine…
BMW and MG ads outlawed in ASA ‘greenwashing’ blitz
Car giants BMW and MG Motors have both been forced to pull online ads over misleading environmental claims, as the…
Amazon jumps in bed with Reach for post-cookie deal
Google’s deprecation of cookies might be far from a done deal but Amazon is not taking any chances by signing…
Liberty London secures tech deal to boost CRM and CX
Liberty London is aiming to ramp up its CRM strategy to unlock real-time personalisation and offer even more seamless interactions…
Burger King email ban exposes ‘woeful’ data practices
Burger King’s data governance has been branded “woeful and potentially illegal” after an ad watchdog investigation has exposed major issues…
Martech spend to soar as marketers carry on regardless
Marketers’ love of a gadget might not have been a resounding success so far, but there are no signs of them giving…