Suzuki Swift owners hide their cars in first TMW work
Suzuki is taking a novel approach to the launch campaign for its Suzuki Swift brand, with the first work through…
data-driven marketing
OMD UK drafts in C4 chief to head up strategy team
OMD UK has appointed former Channel 4 head of client and comms strategy Clare Peters as chief strategy and effectiveness…
Builders urged to slap on cream in blitz on skin cancer
Tools and building materials retailer Toolstation has joined forces with cancer support charity Macmillan for a new campaign designed to…
Social media giants warned over children’s privacy
Social media and video sharing platforms have been warned to improve their children’s privacy practices or face enforcement action amid…
Morrisons plans to plough millions into More scheme
Morrisons is aiming to recapture market share which has been lost to Aldi by overhauling its More loyalty scheme, as…
The Gate adds CRM business to AA creative account
The AA has drafted in The Gate to handle all of the organisation’s CRM activities, strengthening its relationship with the…
Taskforce reinforces vital role of responsible AI adoption
The Advertising Association is launching the first output from the AI Taskforce with a new report which outlines the AI…
L’Oréal expands partnership with Wavemaker in EMEA
L’Oréal International Distribution division, which markets brands including Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New…
Vinted secures deal with AI ecommerce tech company
Second-hand fashion marketplace Vinted is aiming to unlock new revenues and opportunities to reward shoppers by presenting highly relevant post-purchase…
Data still key as brands step up battle for Brits’ loyalty
The cost-of-living crisis is continuing to play a significant role in shifting consumer behaviour, forcing brands to reconsider how they…