Vodafone and Fuse kick off Women’s Health campaign
The Welsh Women’s Rugby team have become Women’s Health cover stars as part of a paid media partnership with Vodafone, secured…
data-driven marketing
IPG picks Huge chief to lead Acxiom in the EMEA region
IPG-owned data and insight giant Acxiom has drafted in a new regional leader for EMEA, handing the role to group…
Court rejects $575bn Amazon claim it is not a big firm
Amazon’s insistence that is not a large online platform – despite an annual turnover of $575bn – and therefore should…
Imagination brings Ford Explorer world record to life
Ford has hailed the achievement of adventurer Lexie Alford in completing the first round the world trip made in an…
Martech isn’t working; marketers urged to start again
Companies may have already spent billions on multiple martech systems, but now they must rethink their entire approach to technology…
FareShare hails Dentsu UK deal for tackling food poverty
UK charity FareShare has bigged up the major impact of its partnership with Dentsu in the fight against food poverty…
Another one bites the dust: MBAstack is now The Gate
One of the last remaining direct marketing agency brands is being sent to the scrapyard with MBAstack – which can…
JML ad axed for ‘harmful’ depiction of women cleaning
The ad watchdog has raised more than a few eyebrows after outlawing a TV ad for JML’s Hurricane Spin Scrubber,…
Half glass full? Where’s the glass, ask jittery marketers
Marketers might be known for their eternal positivity but even the most ardent optimists appear to be feeling the pressure…
Mind hires agency to revamp web and digital strategy
Mental health charity Mind has appointed a new tech and digital experience agency to drive the charity’s website initiatives, through…