Pete Markey to lead AA’s ‘voice of industry’ Front Foot
The Advertising Association has drafted in Boots chief marketing officer Pete Markey as the new chair of Front Foot, the…
data-driven marketing
Merkle promotes trio to build closer ties with Dentsu
Data-driven customer experience agency Merkle has strengthen its UK and Ireland executive leadership team, with the creation of three new…
Experian ruling: ‘Industry can keep calm and carry on’
The data-driven marketing industry has breathed a collective sigh of relief over Experian’s successful appeal against the regulatory action which…
In-housing surge continues despite widespread failings
Businesses may be keen to take more of their marketing work in-house but the majority of senior marketers admit the…
Loo roll dance aims to boost cancer screening take-up
NHS England is launching a major new multichannel campaign urging more people to complete the bowel cancer screening test when…
Meta apes Twitter with new paid-for verification service
Meta has joined Twitter in launching paid-for subscriptions services, which will cost nearly £10 a month, as part of the…
Experian claims victory as Tribunal blasts ‘flawed’ ICO
The Information Commissioner’s Office has been left battered and bruised following a ruling by the First-Tier Tribunal (Information Rights) over…
Sapient nets major rebuild of Asda online shopping hub
Asda has handed the digital transformation of its online grocery business to Publicis Sapient, as the supermarket giant aims to…
DMA brings in training guru Hamilton for board role
The DMA is aiming to bolster its skills development programme by appointing learning and marketing best practice advocate and former…
Brands plan to up spend on data tech to fight downturn
Brand owners are coming out fighting to combat the threat of economic slowdown with nearly three quarters planning to increase…