‘Triple data whammy’ leaving UK retailers in the dark
UK retailers are struggling with the “triple data whammy” of a data science skills shortage, a lack of advanced data…
data-driven marketing
Sweaty Betty emerges fitter and stronger with AI tool
UK activewear retailer Sweaty Betty has proved that artificial intelligence can provide huge benefits if implemented correctly after witnessing a…
Marketers go for ‘quick fix’ as sales pressure mounts
Marketing chiefs are continuing to focus on lower cost strategies to woo UK consumers and are embracing those disciplines which…
Young still demand brand purpose despite being skint
Any brands or agencies hoping that “purpose” would fade away are in for a rude awakening with Gen Z and…
UK Finance pushes mortgage support in new campaign
Bank and building society trade body UK Finance has appointed M&C Saatchi London and media agency Goodstuff to develop a…
John Lewis hires N Brown online chief to lead new unit
John Lewis is beefing up its online shopping expertise by drafting in a senior marketer from N Brown to spearhead…
Marketers scramble for jobs over fears of AI extinction
Almost two-thirds of marketing and customer experience chiefs are actively looking to change jobs to work in companies which have…
No crib for a bed: Brits plot Xmas cuts and festive joy
There may still be nearly five months until Christmas Day – and 151 sleeps – but it seems the old…
AA/WARC Report reaction: Lights, camera, action
New figures from the Advertising Association/WARC Expenditure report reveal that, despite the tough conditions, marketers are refusing to be buffeted by…
Barbie to the rescue as spend forecasts are revised up
The advertising and marketing industry continues to show huge resilience in the face of economic gloom, with an upgrade in…