Govt opens cold call ban consultation but doubts remain
The Government has finally opened a consultation on plans to outlaw cold calls for all financial products, three months after…
data-driven marketing
Marketers face Catch 22 over environmental campaigns
Marketers are facing a classic dilemma; they know consumers want brands to promote their environmental credentials yet professionals are hampered…
Oak Furnitureland picks agency for brand evolution
Oak Furnitureland, the Swindon-based retailer which launched in 2003 on eBay and now has 78 outlets nationwide, has appointed TMW…
Govt is launch client for new ESG platform from OMG
The Government might be facing criticism over plans to pull back from environmental commitments but it has become the first…
Sky Media brings digital and TV closer with search tool
Sky Media is ramping up its data-driven TV targeting capabilities with a new tool designed to bring digital and broadcast…
Dentsu taps into AI boom with launch of Merkle GenCX
Dentsu and its data-driven agency Merkle are joining the clamour to offer artificial intelligence-led marketing solutions by collaborating with Salesforce…
Charities get legacy marketing tips for childfree donors
Charities have been handed five ways to contact childfree consumers for legacy donations, following a new analysis carried out by…
Revealed: Where it all went wrong at this year’s Cannes
Anyone still scratching their head as to where it all went tits-up at this summer’s Cannes Lions – creatively rather…
Taco Bell gets close to the bone with ‘Taco Tuesday’
Taco Bell UK is risking the wrath of the easily offended with a new tongue in cheek outdoor and social…
Brits slam ‘boring and irrelevant’ personalisation efforts
Brands’ attempts to woo consumers with personalised content appear to be wide of the mark, amid claims that most Brits…