MSQ drafts in Anna-Lee Bridgstock for top data role
International creative and technology agency group MSQ is bolstering its data science offering with the appointment of former LadBible Group…
data-driven marketing
M&S appoints Meta man as new chief data scientist
Marks & Spencer has appointed a new chief data scientist following a shake-up of its senior team which has seen…
Agency serves up interactive ‘Yellow Sticker Cookbook’
Uncommon CX, the customer experience division of Uncommon Creative Studios, has launched a self-funded project aiming to provide a solution…
SMS: Who dares wins but get it wrong and it’s curtains
Brands are treading a fine line with their SMS marketing – including those who use WhatsApp – with well executed…
New industry initiative to help kids spot greenwashing
UK advertising’s non-profit education programme, Media Smart, has launched an awareness campaign for teachers, parents and young people to help…
Tech obsessed firms ‘out of touch’ with their customers
Businesses’ obsession with installing the latest technology to boost online customer experience is firmly at odds with what consumers actually…
The7stars nets £66m People’s Postcode Lottery media
People’s Postcode Lottery, the charity lottery operator which claims to have raised more than £1bn to good causes since its…
Agencies boost D&I as IPA Census maps out new era
The agency sector appears to have made huge strides in tackling the age-old problem of an industry dominated by white, middle class…
Victoria’s Secret ties up brands for new loyalty pilot
Victoria’s Secret, the lingerie brand which went tits up in the UK before being bought out by Next, is testing…
DunnHumby tool predicts perfect price promo combo
Tesco-owned data insight company DunnHumby is launching a new tool in the UK which it claims is capable of forecasting…