‘Old school Brits’ desperate for data security lessons
The majority of Brits are hopeless at spotting fake websites designed to take their money and their data, simply because…
data-driven marketing
Brits forced to borrow their way through financial crisis
Inflation might be edging down but the UK cost of living crisis is continuing unabated, with almost half (48%) of…
Brands with CDPs ‘will thrive after cookie apocalypse’
Further proof – if it were needed – of the power of customer data platforms to tackle marketing’s biggest headaches has…
We Are Social backs agency to offer brands AR at scale
Clients are being offered the chance to launch augmented reality campaigns at scale, with the launch of a new agency…
Wunderman hires Iris chief for new social media push
Wunderman Thompson is aiming to offer clients a new approach to social media marketing, ditching traditional B2C and B2B activity…
Primark drafts in VCCP to drive international growth
International retailer Primark is planning to ramp up its expansion across new markets, channels and products with the appointment of…
Even Women’s World Cup ads knock men’s into Row Z
Not only are England’s women putting their male counterparts to shame in progressing to the semi-finals of the the FIFA…
Ryman opens loyalty scheme to help hard-up customers
Stationery and office supplies retailer Ryman has become the second firm in the Theo Paphitis empire to launch a new…
Don’t believe the hype: CTV fails to attract new spend
Connected TV may have had marketers chomping at the bit, with data-driven targeting at its core, but it is simply…
Edit bolsters CX offering with DataGuard partnership
Salocin Group-owned Edit Agency has signed a major deal with Munich-based tech firm DataGuard to provide clients with the tools…