Brands leaving customers in a rut due to cracks in data
Despite the widespread take-up of data analytics to improve marketing, companies are leaving customers in their own “digital shadows”, serving…
Despite the widespread take-up of data analytics to improve marketing, companies are leaving customers in their own “digital shadows”, serving…
Medialab, the data-driven media agency, has appointed former Starcom MediaVest Group chief executive Stewart Easterbrook to be chairman as part…
The US DMA might have tried rebranding to distance itself from what it saw as the murky world of direct…
Data-driven marketing agency Merkle is continuing to bolster its senior customer experience team with two new recruits, amid ambitious plans…
Merkle has promoted former Periscopix chief Thomas Byrne – who joined when the data-driven marketing giant acquired the business in…
Arcadia Group is aiming to beef up its customer insight strategy across the Topshop, Topman and Wallis retail brands by…
Karmarama became one of the first agencies to win consecutive DMA Awards grand prix last night, with its work for…
The DM industry must redouble its efforts to ensure it attracts and retains only the best talent so it can…
Information Commissioner Elizabeth Denham’s personal crusade to persuade companies to improve data transparency appears to have hit a brick wall after the…
Sky Media is hailing the success of its AdSmart TV advertising platform after Clydesdale Bank kicked off the 10,000th ad…