Girlguiding pushes major rebrand with new campaign
Girlguiding, the UK’s largest youth organisation dedicated to girls, is promoting the largest rebrand in its 113-year-old history with a…
data-driven marketing
MSQ appoints ex-Merkle chief to spearhead B2B drive
International creative and technology agency group MSQ is continuing to beef up its senior team by recruiting former Merkle chief…
Back of the net: BBH lands Premier League business
The Premier League has appointed BBH London to handle its advertising and marketing account, with a brief to promote the…
ICO appeals Experian ruling; ‘Tribunal got law wrong’
Just 24 hours after joining forces to back the Government’s new shake-up of data protection laws, Information Commissioner John Edwards…
Privacy organisations fume at ‘weakened data laws’
Privacy groups have renewed their attack on the data protection reforms, which are being introduced to Parliament today, insisting the…
It was us wot won it: DMA claims Data Bill success
The DMA has given its full backing to the revised Data Protection & Digital Information Bill, insisting it has secured…
Domestic blitz: Most ads still feature women at home
Brand owners are still failing women in their advertising, with the past 12 months witnessing a huge rise in females…
Govt keeps ‘best of GDPR’ as data reforms are revised
The Government has finally dusted off the Data Protection & Digital Information Bill, claiming the revised proposals “will take the…
THINK! urges youngsters to slow down on rural roads
The Department for Transport is launching a new initiative for road safety campaign THINK!, designed to highlight the dangers of…
Marketers embrace ‘simple’ martech for self-service
Marketers have had enough of the headache of managing complex martech systems, and are instead turning to so-called “simplification technologies”…