Marketers happy to take pay cut to work from home
Google might have caused uproar with plans to cut the salaries of staff who work from home but media (37%)…
data-driven marketing
How will UK data reforms hit the marketing industry?
Data protection experts have delivered their verdict on the Government’s planned data protection reforms, with opinion divided as whether the…
Govt reforms to axe Information Commissioner’s role
The Government has launched a major consultation on the future of the Information Commissioner’s Office, as part of its overhaul…
Scotts & Co sales rocket as print catalogues blossom
Scotts, the multi-channel retail group which trades under the brand Scotts & Co, has revealed a record sales increase of…
Decision Marketing Data Clinic: Getting leisure in shape
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Alan Thorpe quits Indicia for new business consultancy
Indicia Worldwide chief Alan Thorpe, the one-time reality TV gardener who has over 30 years’ industry experience, is launching a…
Future offers clients first party data on 300m readers
Future, the global media group behind brands Marie Claire, Homes & Gardens, Country Life, Total Guitar and Four Four Two,…
Brands risk aggro by failing to fix known CX problems
Brand owners are spending hundreds of thousands of pounds evaluating their customer experience strategies, but, even when they discover issues,…
Ex-DunnHumby chief joins Kantar to lead Worldpanel
Data and insight consultancy Kantar has appointed former DunnHumby group chief executive Guillaume Bacuvier to lead its Worldpanel division, succeeded…
Outdoor ads back in business as Covid rebound begins
The out of home advertising industry has witnessed a 277% year-on-year rise for April to June 2021, the strongest quarterly…