Pink News signs deal to join Ozone advertising platform
UK digital advertising platform Ozone has signed a partnership with LBGTQ+ media brand PinkNews, which will see the publisher become…
data-driven marketing
Eurostar hires two shops to roll out pan-European ads
Eurostar Group has appointed two DDB agencies to lead its advertising and marketing account, following a competitive pitch handled by…
British children at risk of being the AI dunces of Europe
The Government will have to go back to school – quite literally – to achieve its aim of making the…
Tesco shoppers fume over Clubcard reward cutbacks
Tesco is facing the wrath of its most loyal customers after slashing the value of the Clubcard Reward Partners scheme…
Clouds gather over TikTok: Do marketers give a toss?
The decision to ban TikTok from all UK Government devices may not exactly be a bolt from the blue –…
Easylife slashes £1.3m data fine by 80% after appeal
Home shopping group Easylife has managed to slash its £1.3m fine – imposed by the Information Commissioner’s Office in October…
Where are you? Data woes leave customers in the lurch
The Covid pandemic may have triggered a rise in the number of digital channels that consumers can use to contact…
Budget: Business chiefs call for less talk, more action
Depending on who you listen to Chancellor Jeremy Hunt’s Budget is either a “£4bn tax giveaway for the rich” or…
Warm mailings ‘get ten times the response of cold mail’
The benefits of using direct mail to boost levels of customer loyalty and engagement rather have been revealed at last,…
Asos eyes retail media boost with Criteo partnership
Online fashion giant Asos is aiming to supercharge its global retail media business by signing a three-year partnership with commerce…