THINK! urges youngsters to slow down on rural roads
The Department for Transport is launching a new initiative for road safety campaign THINK!, designed to highlight the dangers of…
data-driven marketing
Marketers embrace ‘simple’ martech for self-service
Marketers have had enough of the headache of managing complex martech systems, and are instead turning to so-called “simplification technologies”…
Zalando bigs up loyalty club for boost in fashion lovers
Online fashion and lifestyle retailer Zalando has hailed the success of its customer loyalty programme for boosting the number of…
Ocado offers brands first-party data across all channels
Online shopping giant Ocado is opening up its first-party behavioural data to marketers, in a move designed to enable brands…
Musk ‘laughs his arse off’ over Twitter abuse claims
Twitter owner Elon Musk has laughed off a BBC investigation which claims the social media site is struggling to protect…
Brits ditch Gucci, Prada and Chanel for food and booze
The cost of living crisis has turned consumer spending on its head, with Brits now more likely to treat themselves…
Govt unveils new plan for UK to be ‘tech superpower’
The Government has revealed its first major piece of work from the newly created Department for Science, Innovation & Technology…
CMOs join stampede for ChatGPT as FOMO escalates
Marketing chiefs are chomping at the bit to jump on the ChatGPT bandwagon, with most viewing generative AI applications as…
Care in the community: Brands urged to mend society
Brand owners might be working hard on everything from saving the planet to tackling diversity, equity and inclusion but they now…
Proof is in the pudding: 1970s desserts make comeback
Further proof that British consumers’ are returning to the 1970s has emerged with new sales data showing Viennetta, Arctic Roll…