Armadillo double hire boosts top data and insight team
Bristol CRM agency Armadillo has strengthened its senior team with the double appointment of a new data strategy director and…
data-driven marketing
Pressure soars as data becomes a victim of its success
The meteoric rise of data and analytics has become something of a poisoned chalice for chief data officers and their…
Whatever happened to the pandemic’s ‘new normal’?
Just over three years ago, when the UK’s first national lockdown was ordered, marketers were predicting a “new normal”, arguing…
M&S signs commerce deal to boost third-party sales
Marks & Spencer has signed a deal with one of the world’s largest commerce networks to enhance customer experience as…
VCCP launches spin-off to tackle employment crisis
VCCP Group is aiming to help companies to attract and retain talent by unifying the brand and employee experience with…
Brands warned ‘shiny happy ad campaigns’ won’t wash
Brand owners are being urged to “cut the crap” in their marketing, amid claims that consumers’ rose-tinted glasses are off,…
Think you’re too busy for wellbeing? Then think again
With recent research showing that 76% of professionals are experiencing moderate to high levels of stress – an increase of…
Data reform law ‘on track’ to be passed by the autumn
MPs will get the first chance to have their say on the UK Government’s data reform plans next month, with…
lHG appoints VMLY&R unit to run hotel inclusion drive
InterContinental Hotels & Resorts has appointed a dedicated VMLY&R unit to develop world-class inclusive guest and colleague experiences across its…
Online ‘signal loss’ triggers rise in contextual targeting
UK advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent by ploughing more…