TfL ad blitz urges passengers to Stand Against Hate
Transport for London is aiming to promote its zero tolerance approach to all forms of abuse on its network through a…
data-driven marketing
Beer industry strives to get more people to sup cask ale
The brewing industry is aiming to give cask ale a major makeover with a new marketing push designed to appeal…
John Treacy joins agency Zeal to head up creative team
Former MRM executive creative director John Treacy has joined brand activation agency Zeal as the business scales up for growth….
WPP swoops for UK influencer marketing agency Goat
WPP Group is continuing its acquisition spree by acquiring data-driven UK influencer marketing agency Goat – which works for Dell,…
Business chiefs ‘must deploy data to fight disruption’
Data insight may have expanded from the marketing department to drive nearly all business operations, but bosses are being urged…
‘Be lucky’: Black cab start-up hails media opportunities
Black cab drivers might be obsessed with telling all and sundry who they have had in the back of their…
Digital outdoor and social media ‘perfect bedfellows’
Premium digital out of home (DOOH) advertising primes and optimises social media campaigns, elevating brand relevance, likeability and authenticity. That…
How marketers can move beyond Google and Meta
2022 was the first year since 2014 that Google and Meta’s combined market share in digital advertising dropped below 50%….
BHF hands data-driven brief to Wunderman Thompson
The British Heart Foundation has handed Wunderman Thompson UK its data-driven marketing account, following a merger of the charity’s fundraising, marketing…
GoSquared team opens green email marketing platform
Brand owners are being targeted with the launch of a new “climate-conscious” email marketing platform which has been launched in…