How to stop repeating the CRM mistakes of the past
In a post lockdown economy, businesses in every sector are adjusting to change. Staff turnover has reached unprecedented heights as…
data-driven marketing
Marketers in high demand as digital stampede grows
Vacancies for marketing professionals soared to record levels over the summer compared to the same period in Covid-hit 2020 as…
Brits will only pay 4p a day to prevent data use in ads
Fears that the marketing industry is alienating consumers by riding roughshod over their personal data appear somewhat wide of the mark,…
Medialab hiring spree adds experience and young talent
Medialab Group is bolstering its team by drafting in both experienced personnel as well as industry “young guns”, as part…
Watch out marketers, CFOs want to own data analytics
Marketers could soon be facing a fresh challenger for the crown of data and analytics king, with a new Deloitte…
Opaque tech group demands more Google transparency
Movement for an Open Web, a coalition of leading tech, advertising, and publishing companies which refuses to name its members,…
Foxtons sold on data science to build customer base
Upmarket estate agent Foxtons is ramping up its adoption of data analytics and artificial intelligence in a drive to better…
‘Worst Ad’ exposes $60bn wasted on search marketing
Martech company Bango claims to have launched “The Worst Ad Campaign in the World” on a remote poster site in…
CIM opens global push to find ‘Marketer of the Future’
While agencies vie to attract school-leavers into entry-level jobs, the Chartered Institute of Marketing is aiming to woo more university…
Most marketing teams lack skills to be truly data driven
There is little doubt that fast-changing customer behaviour has forced marketers to be far more fleet of foot and heightened…