Bosses told to invest now or miss out on tech revolution
As the debate rages over the regulation of artificial intelligence, business leaders are being urged to make significant investments in…
data-driven marketing
Why a holistic retail media programme is paramount
Retail media has taken digital advertising by storm over the past two years. Recent findings reveal it’s set to more…
Cutting back on CX will hit you hard, retailers warned
The vast majority (83%) of businesses view an engaging customer experience as a way to stand out against competitors, but…
Brits to fork out on outdoor space as gardens blossom
Ever-optimistic Brits are ignoring the weather forecasts and gearing up to get back into their gardens in time for Easter,…
Major brands sign up for C4 ‘less is more’ TV ad pilot
Channel 4’s has enlisted scores of top brands for a new advertising trial which will determine whether fewer ads from…
UK sits back despite fears of ‘dangerous’ AI arms race
The UK Government has been accused of being out of step with the rest of the world on the regulation…
Sky Zero Footprint Fund targets brands and agencies
The Sky Zero Footprint Fund, the £2m scheme established to help brands accelerate their sustainable initiatives and inspire behavioural change…
TV and radio chiefs back Bill to level media playing field
Commercial TV and radio bosses have welcomed Government plans to give the UK’s biggest broadcasters new privileges and freedoms to…
Standard Life awards data-driven business to Merkle
Financial services giant Standard Life has appointed agency Merkle to support the end-to-end customer engagement transformation of its pensions and…
Agencies in firing line as CMOs put data privacy first
Data privacy issues are putting marketing chiefs on a collision course with their agencies, with nearly a third of CMOs…