Advertisers to divert spend to programmatic outdoor
UK advertisers are set to boost their spend on programmatic digital outdoor activity by almost a third in the next 18…
data-driven marketing
Call for more action to fight deepening tech skills crisis
The UK’s status as a global tech hub is under serious threat, with a dearth of talent within the country…
Promiscuous Brits dump brand loyalty in hunt for deals
Retailers’ response to the cost of living crisis is threatening to wreak havoc on the high street and beyond for…
Benenden Health rolls out repositioning with new blitz
Benenden Health is aiming to tackle preconceptions about private healthcare with the launch of a new multi-platform ad campaign, complete…
VCCP agency launches tech focused insight spin-off
VCCP Group-owned Watermelon Research is launching a new technology-focused market research spin-off agency, which aims to provide a ‘one-stop shop’…
Havas CX Helia hands insider top data and martech job
Cirencester-based Havas CX Helia has promoted managing partner Ben Braiden to head of martech and data in a move which…
OOH’s Goldfinger: Poster industry pours £1.1bn into UK
Marketers’ claims that advertising is a force for good have proved spot on, with a new analysis revealing that since…
Travelodge urges customers to ‘get a room’ in new blitz
Travelodge is bigging up its credentials for offering millions of people the chance to grab a great value getaway, whether…
Waitrose customer chief builds team with three recruits
Waitrose has made three appointments to its marketing team as customer director Nathan – the former M&S marketing chief who…
EssenceMediacom nets Sofology digital in DFS bonus
Sofology, the home furnishings brand whose ads are fronted by Helena Bonham Carter, has handed its digital brief to WPP…