Škoda drafts in FCB to handle global creative activity
Škoda has appointed FCB as its new global creative lead agency following a four-way pitch, with a brief covering major…
data-driven marketing
Businesses ‘thrive or die’ over first-party data strategy
The customer engagement stakes have never been higher, with brand owners that use first-party data to drive their marketing seeing…
TikTok whacked with £12.7m fine for UK privacy failings
The Information Commissioner’s Office has slapped a £12.7m fine on TikTok Information Technologies UK and TikTok Inc for a host…
Barnardo’s eyes baby boomers in debut TV legacy ad
Barnardo’s is urging Brits to leave a gift in their will in the charity’s first legacy TV campaign designed to…
George the Bear drops lad culture in Hofmeister return
Beer brand Hofmeister is bringing back George the Bear – last seen in decidedly “lads, lads, lads” ads in the…
ICO bares teeth in battle for regulation of AI industry
The Information Commissioner’s Office has waded into the row over the regulation of artificial intelligence, insisting it will come down hard on…
Rail industry unveils ‘Nothing Beats Being There’ ads
The rail industry is aiming to continue its Covid recovery as well as tackle concerns over ongoing industrial action with…
Meta bows to GDPR ruling to block personalised ads
Meta is being forced to allow Facebook and Instagram users in Europe to opt out of some personalised ads from…
Specsavers drops ‘Should’ve Gone To’ for local experts
Specsavers is ditching its micky-taking advertising for a new campaign which shines a light on the local experts who own…
Paragon rebrands as Walters takes on international role
Paragon Customer Communications has rebranded to simply Paragon as part of a major operational shake-up which sees UK chief executive…