Search revolution gives marketers $350bn headache
Search marketing is on the verge of one of its most significant shake-ups since Google first introduced its sponsored keyword…
data-driven marketing
Industry exports rocket 32.5% to reach record £15bn
The advertising and marketing industry exported £15bn in services during 2021, according to an Advertising Association analysis of the latest…
Boots shoppers see red over rush for new No7 range
Boots has paid the price for the successful launch of its new No7 Future Renew collection after being forced to introduce…
Protests fail to black out Ann Summers lingerie TV ad
A TV ad for sex toy and lingerie retailer Ann Summers, featuring former Love Island star Tasha Ghouri and five…
RNIB calls on video game industry to see the big issue
Royal National Institute of Blind People (RNIB) has launched an initiative with sighted, blind and partially sighted consumers to challenge…
Ikea Family members offered ‘gently used’ home range
Retail giant Ikea has launched a new online service for resale goods available exclusively to Ikea Family loyalty club members,…
Costa reveals how coffee can make life ‘a little better’
Costa Coffee has launched its first work through Wunderman Thompson UK since appointing the agency in September last year, designed…
Nectar apes Clubcard Prices as grocery spend drops
Sainsbury’s is ramping up the battle for shopper loyalty by taking a leaf out of Tesco’s book with the launch…
Meta ad opt-out branded ‘laughable and embarrassing’
Meta’s solution to allow Facebook and Instagram users in Europe to opt out of some personalised ads from this week,…
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…