Marketers urged to put data at the heart of everything
Marketing chiefs must embrace fundamental change in how they approach their roles, and put data at the heart of not just their…
data-driven marketing
West Ham Utd hammers out deal with Fresh Relevance
West Ham United FC will be hoping to return to winning ways on the pitch after last weekend’s 3-1 drubbing…
Marketers look to third-party data to beef up activity
The quest for first-party data might be well under way, driven by both GDPR and Google’s decision to ditch cookies,…
KFC woos the pinball wizards with loyalty app upgrade
KFC is ramping up its quest to get customers using its in-app loyalty programme, The Rewards Arcade, by reinventing gaming…
TMW ‘on the right track’ to scoop Rail Delivery Group
Rail Delivery Group, the British rail industry body that brings together passenger and freight rail companies, has appointed TMW Unlimited…
Ikea to build brand with first dedicated global agency
Ikea, the flatpack furniture giant behind brands Järvfjället, Extorp, Skärhamn, and Stubbarp, – and Billy Bookcase of course – has…
Generative AI ‘now essential part of marketer’s toolkit’
This time last year few people had even heard of generative artificial intelligence let alone started using it but it…
Durex offers £100 a pop to test ‘ultra-sensitive’ Nude
Reckitt Benckiser brand Durex is taking a novel approach to prove how its latest range can maximise sensation and increase the sexual…
Good Times: Beabadoobee and Nile lace up for Clarks
Clarks is continuing its reinvention away from “sensible shoes” into a purveyor of stylish footwear by collaborating with two musicians who…
Marketers find reasons to be cheerful, part 1, 2 and 3
Further evidence has emerged of marketers’ unshakeable optimism over the future of their profession – despite the economic turmoil, the…