Google to take on agencies with AI creative services
Google is plotting a major assault on the agency market with the launch a generative artificial intelligence advertising service, designed…
data-driven marketing
How the rise of celebrity brands offers lessons to all
Entertainment franchises have long understood the power of selling to fandoms. Die-hard followers will buy anything related to their favourites…
Bellwether reaction: Short changed in the long term?
The advertising and marketing industry has once again shown its resilience, with the latest IPA Bellwether report showing the sector…
NS&I banks on TMW Unlimited for integrated account
TMW Unlimited has scooped the National Savings & Investments (NS&I) integrated marketing account, following a competitive pitch against Government roster…
Co-op plots £240m investment in membership scheme
Co-op is planning to invest more than £240m over the next five years to boost its loyalty programme and help…
Brands back bullish budget setting as optimism returns
Marketing chiefs appear to be still winning the arguments against cutting adspend during hard times, with budget growth surpassing last…
Industry cheer as Scots axe plan to ban booze marketing
Scottish first minister Humza Yousaf has revealed that proposals to restrict alcohol marketing, which could have seen shops forced introduce…
BrewDog digs up Gold Can offer after £500,000 pay-off
BrewDog is resurrecting its disastrous Gold Can competition and is hoping it will be a case of “third time lucky”, following…
Virgin Atlantic and Guide Dogs in passenger initiative
Virgin Atlantic has signed a long-term partnership with UK charity Guide Dogs aimed at creating a more inclusive air travel…
Marketers ‘firing blanks’ by not using first-party data
First-party data might have been hailed as one of the most powerful weapons in the marketing arsenal but the majority…