Ad industry using ChatGPT more than any other sector
The advertising and marketing industry is leading the way in the adoption of generative AI tools across all sectors, with…
data-driven marketing
Kite Factory nets Swiss herbal brand’s expansion drive
Swiss herbal sweet and tea brand Ricola, which markets soothing drinks and cough drop ranges, is aiming to bolster its…
Compliance chiefs bemoan ‘gung-ho’ finance marketers
Financial services companies are being weighed down by a raging battle between marketers and their in-house legal and compliance departments…
Spooner on… the real reason us oldsters don’t like ads
Having already written fifty (50!) columns for Lord McKelvey’s prestigious and monumental organ, Decision Marketing, the premier source of news…
Why firms must look closer to home for data innovation
In an era where digital footprints are the norm and personal information is shared freely online, concerns about data privacy…
£129bn digital ad sector dwarfs farming and motor trade
The digital advertising industry has hailed its major contribution to both the British economy and jobs, as well as its…
Brands wake up to power of retail data to boost insight
The rush to embrace retail data for marketing activities is likely to turn into a stampede, according to a new…
Industry launches Taskforce to tackle AI ethics concerns
The Advertising Association has formed a new AI Taskforce, bringing together senior representatives from across its membership, with the aim…
Glum mum gets ‘the one she wants’ in Dunelm ad blitz
Homewares retailer Dunelm is channelling the Grease classic “You’re the One that I Want” to push the breadth of its…
BP lures Lidl chief to lead Euro retail marketing drive
BP has poached Lidl marketing chief Claire Farrant, credited with playing a crucial role in expanding the retailer’s market share…