Sainsbury’s to expand Live network to over 800 screens
Nectar360, the Sainsbury’s-owned media firm which operates the Nectar loyalty scheme as well as Sainsbury’s and Argos’ retail media services,…
data-driven marketing
M&S jumps into bed with Mother for clothing brief
Marks & Spencer has appointed a new agency to handle its UK clothing business as part of plans to transform…
Data reforms on a knife edge over Parliamentary delays
The future of the UK’s long-awaited data reforms appears to be hanging in the balance, with the Government admitting the…
Leeds digital agency sews up Beckham fashion brand
As TV viewers get ready to binge-watch the latest Beckham Netflix documentary, fashion-brand following a 6-month multi-stage competitive pitch process….
UK brand owners urged to ‘differentiate to accumulate’
British brands are finding out to their cost that being well-known is simply not enough to set themselves apart from…
Exposed: The five reasons digital advertising is failing
Hot on the heels of this week’s report which claimed to have devised the perfect formula for outstanding ROI, a…
Next-gen tools that even you technophobes can build
With continued downward pressure on budgets, we’re all looking for ways to do more with less. NoCode tools, paired with…
AI will give us more time to think creatively, say CMOs
Fears that AI tools will take over the creative process appear wide of the mark with most marketing chiefs (84%)…
JP Morgan boss: We’ll live to 100 and work less with AI
Future generations are likely to live to 100 and only have to work three-and-a-half day weeks, as technology, driven by…
The lap of luxury: Brits refuse to ditch premium brands
The cost of living crisis might be forcing many consumers to batten down the hatches to deal with crippled finances…