Govt to extend cold call ban but will it stop scammers?
The Government is planning to bolster its attack on financial scammers by finally extending the ban on pension cold calls…
data-driven marketing
Where would your brand go if TikTok was banished?
Since its rapid rise in 2020, TikTok has garnered over a billion monthly users worldwide and, along with it, made…
‘Taboo-busting’ Wuka TV ad hit by flood of complaints
The debut TV ad campaign by reusable period wear brand Wuka – which has been funded by the Sky Zero…
WARC/AA report reaction: Time to tackle the big issues
New figures from this week’s Advertising Association/WARC Expenditure Report reveal that, despite a few bright spots, the industry is still…
Metaverse is hair today, not gone tomorrow, for L’Oréal
L’Oréal Professionnel is brushing up on its use of the latest digital marketing techniques to become the first hairstylist brand…
Brands turn to experiential for repositioning stampede
Brand owners are set to prove the maxim that standing still is not an option with three-quarters (75%) aiming to…
Samsung signs InfoSum deal for addressable TV boost
Samsung Ads, the electronic giant’s advertising ecosystem which spans hundreds of millions of smart devices across TV, mobile, desktop, and…
Adspend hits £34.8bn despite tarnished golden quarter
The UK’s ad market defied a major slowdown in the second half of 2022 – including a disastrous golden quarter…
Lovehoney urges self-lovers to ‘scream their own name’
Sex toy and lingerie brand Lovehoney is aiming to toss off the controversy over its recent advertising ban with the…
UK digital ad market battles the demons to top £26bn
The UK digital ad market maintained double-digit growth of 11% in 2022, despite a challenging year as advertisers fought off…