EcoSend offers AI-driven email subject line generator
Email marketers looking for that “killer” subject line to get consumers clicking on their message are being offered a new…
data-driven marketing
KitKat reprises half-finished ad in new DOOH activity
Nestlé brand KitKat is resurrecting an award-winning decade-old marketing strategy in a new digital out of home campaign designed to…
Broken online advertising exchange ‘needs to change’
Soaring awareness of online privacy is causing consumers to question the assumed value exchange the entire advertising ecosystem is built…
Critics round on Government crackdown on scammers
The Government’s national crackdown on scams – first outlined earlier this week – has been branded “too little, too late”…
Total Media puts best foot forward to land Scholl brief
Leading footcare brand Scholl – launched in 1906 by podiatrist William Mathias Scholl – is aiming to embrace 21st century…
Clients urged to get creative to cure ‘banner blindness’
Advertisers are wasting billions of pounds each year on banner advertising by failing to make ads stand out from the crowd, leading…
Brands risk backlash as consumers balk at AI stampede
Businesses worldwide are embracing the potential for artificial intelligence to provide personalised customer experiences, but customers remain sceptical, with data…
Aldi’s Kevin the Carrot Xmas TV ad ‘the one to beat’
There may still be more than 230 sleeps until Christmas but brands planning for their festive ads might like to…
Cross-media measurement still proving a big headache
Marketers might be continuing to plough more and more of their budgets into digital but most still admit that a…
Kite Factory appoints first head of data and insights
Independent media agency The Kite Factory has recruited its first ever data and insights director to deliver more effective and…