City sees power of brand but needs educating on spend
The strength of a company’s brand is way more important than any other the factor – ahead of leadership and…
data-driven marketing
Aldridge exits Wunderman; agency in baby support deal
Wunderman Thompson UK chief creative officer Steve Aldridge has reportedly left the agency after three and a half years in…
Brits will take ads – but at a price – as streaming soars
The explosion of streaming platforms and the availability of diverse content have led to a major shift in the way…
Agencies ‘falling short’ on agility, AI, speed and diversity
The vast majority of multinational brands are looking to improve their agency model, with just few believing their current model…
Wolves FC reaches for top of the personalisation league
Wolverhampton Wanderers FC might be blowing hot and cold in the Premier League this season but off the pitch its…
ICO issues ChatGPT warning in Snapchat privacy probe
The Information Commissioner’s Office has sent out a warning shot to companies using generative artificial intelligence tools, taking its first…
Data and tech turn CMOs into CEOs of customer growth
Marketing chiefs working in B2B organisations are no longer simply the enablers for sales teams, they are now driving revenue…
Decoding loyalty secrets with transactional frequency
As changeable as the world of retail is, transaction frequency – the rate at which an individual customer spends at…
Big tech ‘covering up the threat AI poses to the climate’
The likes of Apple, Microsoft, Google, Amazon and Meta are deliberately talking up the “profound risks to society and humanity”…
CMA probes Amazon and Microsoft’s grip on the cloud
Amazon and Microsoft’s dominance of the cloud computing marketing is to be investigation by the Competition & Markets Authority following…