Email clickthroughs double as Brits seek out bargains
Email marketing offers unrivalled effectiveness in nurturing consumers through difficult times and its relevance to consumers continues to rise, with…
data-driven marketing
The7Stars unveils ‘game-changing’ programmatic tool
Independent media agency the7stars has launched what it claims is the UK’s first fully managed, transparent, programmatic omnichannel trading model, with…
Royal Mail blitz calls on marketers to be ‘carbon smart’
Royal Mail’s MarketReach is taking a fresh approach to encourage more brands to embrace direct mail with a new campaign…
John Lewis recruits first group loyalty chief from Tesco
The John Lewis Partnership has appointed its first group head of loyalty, working across John Lewis, John Lewis Finance and…
Regrets, we’ve had a few: Job woes hit firms and staff
The great resignation may have been hailed as a chance for both companies and workers to get more of their…
Analytic Partners signs up YouGov daily tracking data
Data insight specialist Analytic Partners has signed a deal with YouGov to incorporate data from its BrandIndex into the firm’s…
Big tech bashing laws finally heading for Parliament
New laws to regulate the likes of Google, Amazon and Meta will go before Parliament today amid plans to give the…
We’re lagging behind on green agenda, CMOs admit
Marketing professionals have admitted the industry is way behind other sectors when it comes to understanding and embracing the sustainability…
Charity donations plummet £5bn as Brits face squeeze
The cost of living crisis has had a devastating effect on the charity sector, with donations plunging by half in…
‘Everything crossed’ as posties vote to end mail dispute
The direct mail market is keeping its collective fingers – “and everything else” – crossed that the highly damaging and…