Crisis chief to boost Kite Factory charity strategy offer
Independent media agency The Kite Factory has poached one of its long-standing charity clients to the role of strategy director, ramping…
data-driven marketing
Firms urged to train existing staff to tackle skills crisis
UK firms are being encouraged to look closer to home to tackle the digital skills gap – which it is…
Oak Furnitureland branches out in first activity by TMW
Retailer Oak Furnitureland is launching a new positioning and campaign, dubbed “Grow Your Home”, which is the first work by…
Effectiveness experts cook up recipe for ROI success
Marketers searching for the recipe for achieving outstanding ROI have witnessed many “soggy bottoms” but a new study claims to…
CX investments soar as brands map customer journeys
“Customer journey mapping” may sound like yet more marketing gobbledygook but, call it what you like, the vast majority of…
Content marketing big briefs top of winter ad wish list
Agencies’ content marketing services are in huge demand, with “across the board” rises in briefs as marketers seek help to…
Segmentation no longer fit for purpose, marketers claim
First they came for demographics, claiming it is no longer relevant, now it seems UK marketers are decrying consumer segmentation…
Havas in global deal to boost clients’ ecommerce efforts
Marketing services giant Havas has signed a global deal with cloud-based ecommerce software company Mirakl in a move which it…
No ding-dong: Avon admits parties ‘not for everybody’
Avon, the global direct-sell beauty company that can trace its roots back to the 1880s, is shaking up its shopping…
Uber hails OMG UK to handle global media business
Ride hailing, food delivery and freight app Uber has handed the majority of its global account to Omnicom Media Group…