Waitrose revamps loyalty again as group scheme looms
Waitrose is overhauling its MyWaitrose loyalty scheme yet again in a move designed to simplify the programme and make it…
data-driven marketing
GroupM in global shoppable content deal with Amazon
GroupM has signed a global deal with Amazon to offer clients creator-led “shoppable” content that will run within the ecommerce…
UK retailers ‘are failing to connect on- and offline CX’
UK retailers are falling short when it comes to coherent customer experiences across their physical and digital footprints, potentially leading…
Planning-inc rebrands Plinc ‘to reflect industry change’
Planning-inc, the data and tech consultancy set up in 2001, is rebranding to Plinc, in a move which it insists…
Fuse nets brief to light up British Gas sport partnerships
British Gas has appointed global sport and entertainment marketing agency Fuse as its partnership consultancy following an eight month contract…
Ogilvy UK grabs top spot again in DMA Awards shortlist
Ogilvy UK has continued its decade-long domination of the DMA Awards finalists, with 24 campaigns on the shortlist – 14…
£11.2m Equifax fine takes cost of 2017 breach to £3bn
Equifax UK has been slapped with a £11.2m penalty for the 2017 data breach which exposed the personal data of…
Four-fifths of companies will be using GenAI by 2026
The rise of generative AI is set to accelerate even faster, with Gartner predicting that four-fifths (80%) of business will…
Govt pledges to get tough on marketing vapes to kids
The Government has vowed to launch a major crackdown on the marketing of vapes to children, with Health Minister Steve…
Christina Aguilera and Latto mix it up in Just Eat blitz
Global delivery platform Just Eat has enlisted Christina Aguilera and rising hip-hop star Latto to front the latest iteration of…