Retail media: From shopper marketing to $141bn sector
The exponential growth of retail media looks set to continue despite the economic turmoil, with global spend poised to reach…
data-driven marketing
JD Sports rolls out first loyalty club in 40-year history
Sportswear fashion retailer JD Sports is expanding its use of data-driven marketing by launching its first ever loyalty programme, which will…
Govt urged to pass data reforms ‘for the sake of SMEs’
The DMA is calling on the Government to get the data protection reforms through Parliament “without hesitation”, citing a new…
Scousers beat Mancs in the Christmas spending league
Brands looking to finetune their marketing strategies in the run-up to Christmas are being urged to concentrate their efforts on…
Sagacity overhauls self-serve data management tool
Data solutions expert Sagacity Solutions has boosted its self-serve data management platform Online, with a number of user interface improvements to…
Secondhand market bringing new growth for retailers
Secondhand products and services have shed their image as the goods of choice for the thrifty and poor to be…
Asda drafts in ex-Aldi chief to head up marketing team
The UK supermarket marketing wars have taken another twist, with Asda bringing in Adam Zavalis – who has had two…
Rise of new tech threatens to open up fresh skills gap
Marketers are facing a race to keep up with the demands of new technology, despite a slight improvement in their…
CMOs back bosses to secure future of their companies
This week’s IPA Bellwether Report might be predicting tough times ahead, with the threat of recession looming large, but marketers…
Aldi hunts ecommerce teams for online shopping return
Aldi has signalled it plans to reboot its online shopping service, with the launch of a major recruitment drive for…