AI likely to create far more jobs than it will swallow up
Much has been made of the threat to jobs posed by artificial intelligence but rather than stealing roles the opposite…
data-driven marketing
Robert Dyas unveils first loyalty scheme in 150 years
Home, electrical and garden retailer Robert Dyas, which can trace its roots back to 1872 when the eponymous founder opened…
‘Sunk-cost fallacy’ warning as CMOs gamble on martech
Marketing chiefs are being urged to ditch their obsession with new technology after prioritising martech spend over all else, despite…
Now marketing chiefs join calls for stronger AI controls
It seems it is not only the artificial intelligence pioneers, Hollywood screen-writers and even Elon Musk who are fearful of…
Meta ruling blows US data transfers out of the water
The DMA has waded into the debate over data transfers between the EU and the US following yesterday’s record GDPR…
Morrisons ad blitz revives strapline and loyalty card
Morrisons is aiming to roll back the years by reprising its “More Reasons To Shop At Morrisons” strapline from 2006…
Meta rocked by EU data transfer block and €1.2bn fine
Facebook owner Meta has been dealt a major blow to its European operations by being ordered to stop transferring data…
Brits not worried about their jobs despite AI warnings
The prophets of doom might be circling over the rapid rise of artificial intelligence – from the Godfather of AI…
Failure to tackle the basics fuelling most martech flops
Brands owners must ditch the “lazy option” of turning to the latest tech wizardry to help their failing marketing strategies and…
The three golden rules to ensure success for B2B email
Email marketing is a proven way to reach your target audience, with recent research showing nearly three-fifths (59%) of marketers view…