Iris gobbles up more KP Snacks to bag McCoy’s task
KP Snacks has appointed Iris as lead agency for crisp brand McCoy’s with a brief to deliver a new brand…
data-driven marketing
Two-thirds of Brits say mail attracts undivided attention
The days of the mass mailshot may be long gone as brands adopt a more strategic approach but amid the…
Tesco appoints WPP duo to influencer marketing brief
Tesco is planning to ramp up its influencer marketing after the reappointment of two WPP-owned agencies following a five-month pitch…
Adspend to reach £35.6bn as industry shows its mettle
Key online formats are continuing to shore up the UK advertising market, which outperformed the economy in Q2 – albeit…
Agencies suffer growing pains due to antiquated tech
More than half of marketing agencies recorded growth last year and over three-fifths (62%) expect to increase in size again…
Meta subscription launch ‘not just about making money’
Meta claims that plans to launch ad-free subscription versions of both Facebook and Instagram in the EU are not about…
Superdrug owner targets slice of $128bn retail media
Superdrug is set to become the latest UK entrant into the retail media market with the imminent launch of the…
Tiers of joy: Rough Trade boosts subscription service
Independent music retailer Rough Trade, which opened its first store in London in 1976 and became synonymous with punk and…
Game for a laugh? Brits want ‘feelgood’ Xmas TV ads
Brand owners and their agencies who are still putting the finishing touches to their Christmas ads are being urged to…
CMOs admit lack of expertise is thwarting AI adoption
It seems the marketing industry is not quite so bowled over by the rise of artificial intelligence tools after all,…