Ogilvy brushes up on style for Dulux Heritage campaign
Dulux is launching a major new marketing campaign for its Heritage brand, designed to explore the thoughts and feelings colour…
data-driven marketing
Crisis? What crisis? TikTok and AI spend soars again
Marketers have shrugged off well-documented fears of AI taking over the world and TikTok’s data governance to plough even more…
Microsoft vows to fight $425m GDPR fine for LinkedIn
Microsoft has warned investors that it is facing a potential $425m GDPR fine for targeted advertising practices by LinkedIn –…
Cornish Orchards presses home quality in TV ad debut
Asahi UK-owned premium cider brand Cornish Orchards is launching its first major advertising campaign with the key message being its…
Brands accused of making women feel bad about ageing
Advertisers and their agencies stand accused of alienating mid-life women, showing them wearing old-fashioned clothing or being “kooky and struggling…
Bosses somber on economy but own prospects are up
British business chiefs remain somewhat gloomy about the prospects for the UK economy for the year ahead, although when it…
Birds Eye launch client for ITVX tool powered by Epsilon
ITV is bolstering its data-driven addressable advertising on the ITVX platform through a partnership with Publicis Media which it is…
Pride in London recruits TMW for annual campaigns
Pride in London, the annual LGBTQIA+ pride festival and parade held each summer in London has appointed TMW Unlimited to…
Brits get their gear together for summer festival fever
UK consumers are gearing up the biggest ever festival season this summer, with one in five Brits (20%) planning to…
Mailshots prove a boon for under the cosh consumers
Direct mail and door drops continue to be key channels in efficiently delivering key messages to consumers when times are…