CMOs with strong ties to the CEO ‘far more successful’
The industry must ditch its obsession with the tenure of its top marketing professionals and wake up to the bigger picture…
data-driven marketing
Heineken celebrates 150 years of cock-ups and gaffes
Heineken is marking its 150th anniversary with a global campaign designed to show how the brand does not care how…
LTA serves up Tennisables to bring kids into the sport
The LTA , the national governing body of tennis, is aiming to piggyback the run up to next month’s Wimbledon…
Ecommerce woes continue as online loyalty evaporates
Fresh evidence has emerged on the fragile state of the online shopping sector, with claims that only 3% of consumers…
Brands urged to do more as Brits dismiss green claims
Brits are growing increasingly wary of brands’ environmental claims, with almost half (48%) saying they do not trust companies to…
‘New normal’ finally debunked as online sales plummet
Those who predicted that Covid would trigger a permanent online shopping boom – as part of the “new normal” –…
NHS Blood & Transplant calls for donors in Havas debut
NHS Blood & Transplant is jumping aboard National Blood Week to launch a new campaign, urging more people – especially…
Pinterest brings in Tesco to power new advertising tool
Pinterest has signed a data-powered marketing deal with Tesco Media and its insight sister brand DunnHumby, which will allow brands…
MSQ strikes new private equity deal to boost expansion
International creative and technology agency group MSQ has been given a major boost after being acquired by international private equity…
Saga hands £30m data-driven media brief to iProspect
Over 50s specialist Saga has handed its media strategy, planning and buying account to iProspect UK, consolidating its £30m media…