Brits want more relevant ads – but not using their data
Marketers are facing an uphill battle in their age-old quest to get closer to customers, with a new analysis revealing…
data-driven marketing
‘Metaverse is not over, brands ignore it at their peril’
The march to the metaverse might have slowed down as the stampede of generative AI systems like ChatGPT has gathered pace…
Idris Elba joins with Miroma to open marketing agency
Idris Elba might have starred in ads for Sky TV, Toyota, Stella Artois, Tanqueray, Arsenal FC and Squarespace but now…
Door drops show mettle as industry rides out the storm
Annual expenditure on door drops has held firm year-on-year, with both spend and volume resisting budget cuts, despite a largely…
Loyalty clubs see major boost from member-only offers
The launch of member-only offers is driving a huge take-up of loyalty programmes, with nearly two-thirds (64%) of shoppers admitting…
Robot wars: Brits spooked over ad industry’s use of AI
The advertising and marketing industry might be going gangbusters for artificial intelligence but brands risk of the wrath of their…
Isn’t it time your brand was tuning in to connected TV?
We’re currently seeing the biggest shift in TV audiences since the launch of Netflix. Brands need to take note, or…
‘Freak reduction’ sees PECR moans drop by three-fifths
The number of so-called nuisance calls and texts reported to the Information Commissioner’s Office under the Privacy & Electronic Communications…
ASA turns off Anglian Water ad after sewage complaints
Anglian Water has become the latest company to be hauled up for greenwashing, after it washed over its dodgy history…
Retail media to rescue as Brexit still haunts UK market
Retail media is set to help shore up the UK advertising market, which is facing the squeeze from the cost…