Pret chief joins Merlin to drive digital and data overhaul
Merlin Entertainments, the global company behind Alton Towers, Legoland, Madame Tussauds, Sea Life Centres, London Eye and Blackpool Tower, has…
data-driven marketing
Brits stop grazing on social media to feast on inspiration
Brands need to adapt to a new era of social media, with consumers are no longer spending hours simply “passing…
Criteo whacked by €40m fine from 2018 data breach
Adtech giant Criteo, whose clients include Asos, Deliveroo, Procter & Gamble and Shopify, has been issued with a GDPR fine…
Cannes 2023: Data strategy still hiding under a bushel
Now that the creative industry has lightened the Croisette of several thousand bottles of the palest rosé and the exciting…
Supermarket giants say BOGOF to BOGOFs ‘for now’
Sainsbury’s and Tesco are planning to continue to shun multi-buy promotions – the so-called BOGOF deals – despite the Government…
Regulators urged to act now on ‘generative AI harms’
The largest consumer group in Europe, the European Consumer Organisation (BEUC), whose UK members include Which? and Citizen’s Advice, has…
Agency giants unite to open $100m ‘Big C’ ad brief
Working with Cancer, a cross-industry coalition comprising the big four marketing services groups of IPG, Omnicom, Publicis and WPP, along…
Loyalty clubs helping retailers and shoppers fight crisis
UK consumers might be increasingly reliant on loyalty schemes during the current economic crisis but it seems they are also…
Burger King recruits Merkle for data-driven CRM brief
Burger King has appointed data-driven customer experience agency Merkle to handle its UK CRM account following a competitive pitch. The…
Creatives embrace ChatGPT but ‘AI anxiety’ escalates
Generative AI – including the likes of ChatGPT – has already made major inroads into the creative industry, although there…