M&S trials exclusive offers for loyalty club members
Marks & Spencer has become the latest retailer to wake up to the fact that Tesco might well be onto…
data-driven marketing
May the sauce be with you: Beer and crisps sales soar
UK consumers are increasingly shunning the “big night out” for the “big night in”, according to a new analysis which…
Salesforce targets AI boom with $4bn UK investment
CRM giant Salesforce – whose 150,000-plus global clients include Amazon, Marks & Spencer, Asda, Currys, Co-op, Samsung and L’Oréal in…
Top of the Slots: Official Charts opens online ad service
Official Charts – the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 – has undergone…
Mad for it: Manchester is crowned UK start-up capital
Manchester may have been the birth place of Alan Turing, Emmeline Pankhurst, Danny Boyle, Joy Division, The Smiths and the…
Digital ad platform Ozone offers carbon emissions tool
Digital advertising platform Ozone is launching a tool which will enable clients to calculate the carbon footprint of campaign delivery…
Brand new second hand: Brits turn to refurbed tech
The days when games consoles, hi-fi kit and computers were thrown out as soon as an upgrade was available appear…
How generative design can boost your brand experience
Remember the fear and excitement surrounding the metaverse a year or two ago? Hype cycles come and go, and technology…
Decision Marketing Data Clinic: Data reforms explained
The Government’s proposed data reforms – under the Data Protection & Digital Information (No. 2) Bill – will have huge…
Clean energy start-up Aira hires UK agencies and chiefs
Swedish group Vargas Holding is launching a clean energy-tech business Aira with a raft of UK agencies and an in-house…