Marketers ‘turn away from outdated demographic data’
Marketers are increasingly turning away from targeting their customers through tried and tested demographic data, placing greater importance on real-time personalisation…
data-driven marketing
Trussell Trust launches food bank appeal in real-time
Food bank charity the Trussell Trust has launched a dynamic out-of-home campaign that alerts shoppers to the real-time needs of…
Money’s too tight to mention as Brits pause life events
UK consumers across all generations are being battered by the paralyzing impact of the cost of living crisis, with millions…
E.On blitz calls for urgent action on saving the planet
Energy giant E.On UK is aiming to avoid the greenwashing backlash which has the likes of Shell, Etihad Airways and Anglian Water…
Ditch boring algorithms and treat customers as humans
Humour me for a moment. How many emails have you deleted this morning? How many were not relevant? Did they…
CIM unveils new AI training programme for marketers
The Chartered Institute of Marketing is aiming to bring marketers up to speed with the latest innovative AI marketing software…
Go Inspire CEO and ‘lifer’ Patrick Headley calls it a day
Xerox-owned Go Inspire Group boss Patrick Headley, who has been at the business “man and boy”, is stepping down after…
ICO issues cookie warning despite looming law overhaul
UK businesses have been warned they could face fines if they persist in flouting the law on how they operate…
Job confidence high but many are looking to jump ship
Job confidence across the UK workforce has grown, with nearly two-thirds (62%) of employees stating they are confident about their…
Unilever aims to clean up with worldwide TikTok deal
Unilever has signed a major deal with TikTok to tap into the seemingly global obsession with domestic cleaning videos, to…