Unlimited takes on B2B sector with dedicated agency
Unlimited agency group is gunning for a bigger slice of the multi-billion pound business-to-business marketing sector by launching a dedicated…
data-driven marketing
Shoppers want VIP treatment but refuse data exchange
Further proof has emerged of the data-driven marketing headache brands are facing with a new study showing shoppers expect to…
John Lewis bigs up Salesforce in driving data strategy
John Lewis Partnership has hailed the implementation of a Salesforce platform in transforming its data-driven marketing strategy as it strives…
Why travel brands must act now to tackle the moaners
When it comes to travel, Brits are raring to go this summer, but numerous factors are going to make this…
Marketers jump into bed to build first-party data-sets
Marketers are increasingly joining forces with complementary partners to combine data from internal and external sources and unlock valuable insights…
VMLY&R insight chief signs for Freemavens as joint MD
MSQ-owned insights and analytics consultancy Freemavens has appointed a new co-managing director as the agency continues its global expansion on…
M&S trials exclusive offers for loyalty club members
Marks & Spencer has become the latest retailer to wake up to the fact that Tesco might well be onto…
May the sauce be with you: Beer and crisps sales soar
UK consumers are increasingly shunning the “big night out” for the “big night in”, according to a new analysis which…
Salesforce targets AI boom with $4bn UK investment
CRM giant Salesforce – whose 150,000-plus global clients include Amazon, Marks & Spencer, Asda, Currys, Co-op, Samsung and L’Oréal in…
Top of the Slots: Official Charts opens online ad service
Official Charts – the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 – has undergone…