Publicis eyes content boom with AI-driven PX platform
Publicis Groupe is launching a new data-driven content platform, which it insists is a next-generation tool dedicated to accelerating omnichannel…
data-driven marketing
Don’t forget guts in quest for summer bods, says Activia
Yoghurt brand Activa is aiming to change consumer perceptions of being “summer body ready” by promoting the importance of looking…
Brands must use marketing to ease consumer squeeze
Brands owners are being urged to redouble their efforts to help consumers navigate the continuing cost-of-living crisis, amid claims that inflation…
Sainsbury’s boosts attack with Nectar Prices expansion
Sainsbury’s is taking the loyalty club war on high prices to its rivals by expanding the Nectar Prices scheme, launched…
US agency Joan eyes EMEA growth with London offshoot
US-based independent creative and brand transformation agency Joan Creative is opening a new international office in London as a springboard…
Sagacity seals data-powered partnership with Medialab
Data solutions specialist Sagacity has signed a partnership with independent media agency Medialab to deliver joint products, while enhancing existing…
‘Your briefs are a disgrace,’ say inhouse agency chiefs
The life of an in-house agency boss is being made far more difficult due to the quality of the briefs…
eBay gets dressed up for Love Island sponsorship blitz
eBay UK is tapping into its headline sponsorship of ITV2’s Love Island with a new marketing campaign, designed to accommodate people…
‘Isolated marketers put growth and innovation at risk’
The once dynamic and collaborative nature of marketing has evaporated, with professionals now forced to navigate crucial decisions in isolation…
‘No-nonsense Northern Nigel’ pushes ‘top quality’ Spam
Canned meat brand Spam is launching a new marketing blitz aimed at attracting a new generation of customers, with a…