Agencies crave media coverage but aren’t sold on PR
Nearly three-quarters (73%) of agency chiefs consider media coverage to be an effective strategy in building their business profile –…
data-driven marketing
InfoSum signs deal with Google for advertising boost
InfoSum, the business which virtually invented “clean room” data collaboration and works with ITV, Omnicom, Boots, Experian, and Kantar, has…
The Wonder Stuff: ‘Brands must bring joy to the world’
Brand owners are being urged to provide consumers with an escape route from misery by remaking the world through the…
Archibald opens UK ‘human experience’ business CA.5
Stuart Archibald is returning to the UK agency market, some 25 years after he co-founded Archibald Ingall Stretton, with a…
VCCP launches first AI global creative agency, Faith
VCCP has become the first agency group to launch a standalone global artificial intelligence creative agency, which will act as…
Havas CX Helia fires up drive for EV fuel card specialist
Electric vehicle fuel card specialist Allstar UK has appointed Havas CX Helia to its marketing business, following a competitive pitch,…
GDPR five years on: ‘Firms just don’t fear enforcement’
Privacy campaigner Max Schrems has used the fifth anniversary of GDPR to launch a scathing attack against the lack of…
GDPR five years on: The death knell for lazy marketing?
GDPR. Just five years ago, those four letters were enough to give most marketers a nasty bout of the heebie-jeebies….
ClearScore tries human touch to push credit score app
Credit reference specialist ClearScore is aiming to show how it can help Brits navigate the cost of living crisis by…
New Look online sales go XXXL with Microsoft network
High street fashion chain New Look has hailed the implementation of Microsoft’s Audience Network for a 200% year-on-year increase in…