Firms urged to get staff on board to avoid DX ‘money pit’
Digital transformation might be seen by many as the panacea for business growth and innovation but it is continuing to…
data-driven marketing
Superdrug revamps loyalty scheme with ‘VIP Rewards’
Superdrug is overhauling its loyalty scheme as part of plans to make it a digital-first programme in a move the…
The Specialist Works hands chief executive role to Parry
Media agency The Specialist Works and parent company What’s Possible Group have appointed Parry Jones as chief executive, with former…
Govt paints grim picture of future as AI Summit looms
Generative AI – the technology that marketers are embracing in their droves – could increase the risk of cyber-attacks, trigger…
Working out which marketing trend is right for you
During 2022, spending on the Metaverse more than doubled, racking up an estimated $12bn to $14bn of venture capital and…
Financial crisis ‘is more stressful than Covid for CMOs’
Nearly three-quarters (74%) of marketing chiefs reckon the economic turbulence of the past six months has been more stressful than…
Video is the digital star as H1 adspend reaches £13.8bn
The UK’s digital advertising market is continuing to outperform most other channels despite the volatility of the UK’s economy, reaching…
Mars Petcare raids Ikea to hire first global digital chief
Consumer goods giant Mars has appointed its first ever global chief digital officer to lead its Petcare division – the…
Wealthy women ‘buy luxury brands as self-indulgence’
Luxury brands are being forced to rewrite their marketing rulebook on the back of a rise in wealthy women buying…
Call for Govt action to build workforce fit for the future
The Government is being urged to launch a national body to gather labour market intelligence to inform education and skills…