Wavemaker triumphs yet again as Eurostar pools media
Wavemaker has crowned an impressive seven days by scooping the consolidated media account for high-speed rail service Eurostar following a…
data-driven marketing
Co-op brings in LiveRamp to enter retail media market
Co-op is aiming to carve out a slice of the predicted £21bn retail media market by signing a major deal…
Bellwether reaction: A return to long-term planning
This week’s IPA Q3 Bellwether Report reveals that marketers across the UK have returned to main media spend once more,…
Brands bolster attack and defence as promotions fall
Marketers appear have headed the warnings that an over-reliance on sales promotions can erode brand value by launching both offensive…
Retailers urged to use rewards to build ‘true brand love’
Brands must use incentivised loyalty – based on offering discounts and rewards – as a launch pad to build “true loyalty” and brand…
Brits get creative for Xmas but booze is a ‘must have’
The financial squeeze is forcing Brits to get creative in their festive shopping plans, with many selling possessions in order…
Kin + Carta set for £203m deal with private equity firm
Kin + Carta, the former print giant turned digital transformation consultancy, has accepted a private equity takeover offer valuing it at…
Wunderman brand ditched as WPP creates VML giant
WPP has merged Wunderman Thompson and VMLY&R, scrapping the Wunderman brand which has been synonymous with the creation of direct…
How Skills Bootcamps can cure imposter syndrome
Marketing personnel are prone to impostor syndrome, but, as Mark Ritson has pointed out, robust, professional training can help to…
Just Eat starts AI pilot for data-driven personalisation
Global delivery platform Just Eat is launching trials of an artificial intelligence powered chatbot that will enable customers to build…