Frosty Jack’s in ‘crack open the unexpected’ TV debut
Frosty Jack’s – the white cider of choice for those seeking strong alcohol at value – is launching its first ever TV…
data-driven marketing
Specialist publisher of BBC titles joins Ozone platform
UK digital ad platform Ozone has signed a deal with Our Media – publisher of specialist titles BBC Countryfile, BBC Wildlife,…
M&C Saatchi brings in CX chief for Clear global role
Clear M&C Saatchi, the agency group’s global consultancy specialising in brand, experience, and innovation, has appointed its first global CX…
Marketers urged to tap into ‘golden age of B2B brands’
Business-to-business marketing might get a bad rap compared with consumer activity but a new analysis reveals it has huge growth…
Sense hires former Sainsbury’s chief for retail launch
Brand experience agency Sense is launching a retail division, designed to help clients respond to the ever-evolving landscape, with former…
Ex-Wunderman exec becomes AMV BBDO head of data
AMV BBDO has appointed its first head of data, responsible for growing and evolving the agency’s offering and widening its…
Marketers ditch metaverse to embrace generative AI
Marketers’ long-held obsession with the latest shiny tech is seeing businesses ditch the metaverse in their droves to embrace generative…
UK firms squeezed as invoices go unpaid for months
Fresh concerns over client companies enforcing extended payment terms on their agencies have been exacerbated by claims that more than…
ChatGPT fuels major investment – and new CMA probe
The rise of ChatGPT has prompted nearly half (45%) of all businesses to increase their artificial intelligence investments, with customer…
Cadbury tells Brits ‘not to buy’ new limited edition Twirl
Cadbury is launching a novel campaign for its limited edition Cadbury Twirl Mint bar, which pokes fun at the exclusivity…