Industry pays tribute to ‘wizard’ Professor Merlin Stone
Senior industry figures have paid tribute to leading customer insight expert Professor Merlin Stone, one of the most influential academics…
data-driven marketing
‘Rollercoaster nut’ lands Thorpe Park Project Exodus
Merlin Entertainments-owned Thorpe Park is aiming to build a big following for its new rollercoaster ride, Project Exodus, by handing…
Can’t get it up? Meta refuses erectile dysfunction ad
Meta has been accused of turning its back on those who suffer from erectile dysfunction after both Facebook and Instagram…
Bellwether reaction: Is sales promotion killing brands?
New figures from this week’s IPA Bellwether Report reveal that marketers across the UK are ditching main media spend to…
Adland hit by surge in direct and promotional marketing
Marketers appear to be ditching advertising spend to plough their budgets into the two classic disciplines which clean up in…
Most crave data and analytics; few use them for CX
First the good news: nearly nine out of ten (87%) of companies think using data and analytics will be a…
Channel 4 and Boots jump into bed for loyalty data deal
The broadcaster and retailer loyalty data love-in has taken a further twist with Channel 4 signing a new deal with…
295 complaints fail to stem Wuka ‘blood clot’ TV ad
The debut TV ad campaign by reusable period wear brand Wuka – funded by the Sky Zero Footprint Fund –…
New drive to get public back on the bus this summer
Public transport might not be everyone’s idea of a top travel experience but a new campaign from regional operator First Bus…
Center Parcs books in UK media business with iProspect
Center Parcs UK and Ireland, the forest holiday operator whose villages are beloved of the middle classes, has handed its…