Gold diggers: Dating sites making mega bucks for love
The hunt for love online might be fraught for some, with fraudsters, scammers and cheaters hiding around every corner, but…
data-driven marketing
MSQ launches ‘less malarkey’ blitz for SIM-only Smarty
Smarty, the SIM-only mobile network powered by the Three UK network, is launching a major campaign by MSQ, designed to…
Ditch shiny objects and go back to basics, brands told
Brand owners must move beyond short-term thinking and their obsession with the latest “shiny object” and get back to basics…
Omnicom expands Google consultancy to UK market
Omnicom Media Group is aiming to capture a larger slice of the £170.8bn global ad budget spent across Google platforms…
Brassic Brits say disposable income has evaporated
Two-thirds of British consumers have seen their disposable income crash through the floor in the past 12 months, and predict…
The Mission Group swoops for data science consultancy
The Mission Group, the company behind Krow, Bray Leino, Story and Soul, is continuing its acquisition spree by snapping up…
Marketers not feeling the love from senior management
As Valentine’s Day unfolds, it appears top UK marketers working are feeling decidedly unloved, with the vast majority (75%) claiming…
Aldi dating app aims to get to the heart of the matter
Discount supermarket Aldi is aiming to drum up business and show the love North of the Border with the launch…
Metaverse ‘won’t be viable until the end of the decade’
The metaverse might be marketers’ latest shiny new toy – with many brands intending to place a large investment into…
Acxiom ratchets up attack on ‘clean room’ data market
IPG-owned data giant Acxiom is bolstering its services to target the so-called “clean room” data market, as the battle rages to…