Vanish shuns the housewives to target young gamers
Reckitt stain removal brand Vanish has put aside its image of domesticity to enlist some of Europe’s biggest gamers and…
data-driven marketing
Rapp promotes DEI head to unite UK and US activities
Rapp UK has bolstered its diversity, equity and inclusion activities on both sides of the Atlantic by creating the role…
Digital publishers sign up for Kantar TGI data insights
Marketing data and analytics consultancy Kantar is benefitting from the change in online news by securing a series of digital…
Crank it up: Skint Brits forced to fix their own motors
The return of 1970s Britain is almost complete; everyone is either on strike, skint or both and now it seems…
Curiosity may kill the cat but it will breathe life into CX
Curiosity is a natural instinct and the essence of life. It makes connections between the things we know and the…
Invest in data, tech and talent to beat slump, firms told
UK bosses are being urged to scrap brute-force cutbacks across the board to combat the economic slowdown and instead make…
Retailers drown their sorrows as booze sales slump
You might think that hard times call for hard drinking but it seems the opposite is true with new figures…
Kantar opens unit to help boost marketing effectiveness
Marketing data and analytics consultancy Kantar is launching a new marketing effectiveness practice to help brands determine their marketing strategy…
Publicis eyes data and digital firms as M&A pays off
Publicis Groupe says it is looking for more bolt-on acquisitions after hailing the growth of its digital and data-driven businesses…
Stop treating algorithms as the only answer to SEO
The wealth of data on offer to marketers is unprecedented. The accessibility of analytics tools such as Google Search Console…