Real-time data critical to ‘surviving or thriving in 2023’
Retail, travel, hospitality, media and entertainment are the sectors most at risk from consumers tightening their purse strings, with shoppers…
data-driven marketing
WARC/AA report reaction: Don’t play it safe, be brave
New figures from the latest Advertising Association/WARC Expenditure Report are a mixed bag, with the ninth consecutive quarter of growth…
Industry faces headwinds but blue skies are coming
The UK advertising and marketing industry has recorded its ninth consecutive quarter of growth yet is now facing up to…
AkzoNobel hires Ogilvy for major EMEA push for Dulux
AkzoNobel, the company behind global paint brands including Dulux and Sikkens, has handed its EMEA advertising business to Ogilvy, following…
ITV ups stake in InfoSum in boost for addressable TV
ITV has increased its stake in InfoSum, the data technology firm whose “clean room” solution is a key part of…
CDP take-up soars but so does consumer data deletion
Customer data platforms have now become a cornerstone of the marketing tech stack, empowering brands to activate real-time customer data…
LTA hires new agency to get more kids to play tennis
The LTA , the national governing body of tennis, is ramping up its “Tennis opened up” mission to get more…
iProspect secures bigger briefs from Freemans Grattan
Freemans Grattan Holdings – the company behind home shopping brands Freemans, Kaleidoscope, Curvissa and Grattans – has handed iProspect UK…
Fat Lad At The Back debunks ‘doomed’ NY resolutions
Cycling wear brand Fat Lad At The Back (which, naturally, goes by the acronym FLAB) is urging people to focus…
‘Insider culture’ puts diverse talent off joining industry
The advertising and marketing industry is perpetuating an “insider culture”, that is making careers in the sector feel inaccessible to…