Scots plot major crackdown on marketing of booze
The Scottish Government is risking the wrath of the drinks industry – and its customers – with plans to restrict…
data-driven marketing
Musk turns to BOGOFs to bring back Twitter advertisers
Twitter has resorted to classic sales promotion techniques to bring back major advertisers, offering buy one get one free deals…
Dogs Trust promotes canine joy in first ad since 2019
The UK’s largest canine welfare charity, Dogs Trust, is aiming to boost support with a new integrated brand campaign designed…
Revealed: The optimum time and day for B2B emails
An analysis of more than 15,000 B2B campaigns and 50 million emails has revealed the most fruitful time for a…
Lovehoney ad ball-gags Prince Harry over ‘TMI’ book
Sex toy specialist Lovehoney has waded into the row over Prince Harry’s Spare memoir with a new outdoor campaign featuring…
Recruitment crisis deepens as job applicants dry up
The marketing industry’s talent crisis has been laid bare in a new report which reveals that there have been just…
Sainsbury’s offers up Nectar nuggets for data-led push
Sainsbury’s is launching a truly data-driven ad campaign which uses Nectar insights to flag up the favourite shopping habits of…
Asahi UK hands brand portfolio to The Corner London
Asahi UK, the company which owns a raft of premium beers from Peroni Nastro Azzurro and Asahi Super Dry to…
Cadbury Creme Egg reprises ‘don’t eat’ winning eggs
With Christmas a distant memory, brands are now gearing up for Easter, even though it is three months away; none…
Hard up Brits rail against ‘barrage’ of insensitive ads
Brands have been warned they face a major consumer backlash over ads which are insensitive to the cost of living…