Digital ad platform Ozone offers carbon emissions tool
Digital advertising platform Ozone is launching a tool which will enable clients to calculate the carbon footprint of campaign delivery…
data-driven marketing
Brand new second hand: Brits turn to refurbed tech
The days when games consoles, hi-fi kit and computers were thrown out as soon as an upgrade was available appear…
How generative design can boost your brand experience
Remember the fear and excitement surrounding the metaverse a year or two ago? Hype cycles come and go, and technology…
Decision Marketing Data Clinic: Data reforms explained
The Government’s proposed data reforms – under the Data Protection & Digital Information (No. 2) Bill – will have huge…
Clean energy start-up Aira hires UK agencies and chiefs
Swedish group Vargas Holding is launching a clean energy-tech business Aira with a raft of UK agencies and an in-house…
Online sales fall won’t stop long march to digital future
The fall in UK online shopping sales to pre-Covid levels is only likely to be a “blip”, with the long-term…
Hyundai and Toyota ad bans put car brands on red alert
Major car brands have been sent a warning shot over how they advertise their electric vehicles following a double ruling…
Retail marketers in dock over customer bombardment
Retailers might be under more pressure than ever but it seems their marketing is simply not rising to the challenge,…
Marketers hunt specialists to join the TikTok revolution
Major brands are looking for social media support to deal with the impact of TikTok on their businesses, with chief…
Pret chief joins Merlin to drive digital and data overhaul
Merlin Entertainments, the global company behind Alton Towers, Legoland, Madame Tussauds, Sea Life Centres, London Eye and Blackpool Tower, has…