Levi’s ramps up data strategy with first digital chief
Levi Strauss & Co has appointed its first chief digital officer, in a move designed to bring together the brand’s…
data-driven marketing
Brace yourselves…why the Metaverse is here and now
Just when you thought you had read every prediction for the year ahead, up pops Wunderman Thompson Intelligence’s The Future…
Meta GDPR consent fine €4bn short, says Max Schrems
Privacy campaigner Max Schrems has blasted the Irish data regulator’s recent €390m (£346m) GDPR fine against Meta – for using…
Why the R-word need not result in doom and gloom
The word that seems to be on every business executive’s lips as we start 2023 is “recession”. It’s one that…
What does it all mean? Sector unpicks Q4 Bellwether
The advertising and marketing industry appears to have fought off the prophets of doom for another quarter, with the latest…
Vonnie Alexander nets AAR job as Spong switches role
Kitcatt Nohr Alexander Shaw co-founder Vonnie Alexander has joined intermediary AAR to take on its CRM and customer experience brief,…
Wunderman Thompson wins Virgin Red expansion brief
Virgin Group rewards scheme Virgin Red has appointed Wunderman Thompson to handle its marketing account, including CRM, creative and strategy…
Brands wake up to folly of cuts as ad budgets hold firm
Brand owners are holding their nerve in the face of impending doom, and appear to have finally woken up to the…
VCCP swoops for behavioural insight agency Cowry
VCCP Group is beefing up its plan to put behavioural insight and data at the heart of its business model…
Love Island isn’t a marketing playbook, it’s a warning
So, Love Island is back (again). The fact a show built around finding love has only resulted in a handful…