Oldplay: Over 50s Brits get bitten by music festival bug
Ageing pop and rock stars are not only grabbing all the headline spots at festivals these days but they are witnessing…
data-driven marketing
Box ‘em in: Women’s football really is ‘beautiful game’
As the build up to the FIFA Women’s World Cup 2023 gets in full swing, brands are being urged to…
AA repositions with a ‘good dose of advertising swagger’
Motoring organisation The AA is this week launching a major integrated marketing campaign, “It’s OK, I’m with the AA”, the first work…
‘Creepy’ faces get the chop in new Clubcard campaign
Tesco has ditched the “creepy” and “terrifying” Snapchat-style imagery for its latest Clubcard ad campaign, following scores of complaints lodged with…
Morrisons drafts in Tesco expertise for More Card boost
Morrisons is turning to Eagle Eye, the tech company backed and run by former Tesco chiefs Sir Terry Leahy and…
Lessons your brand can learn from Amazon Prime Day
Amazon Prime Day may have been going since in 2015, in an effort to lure new subscribers and deepen existing members’…
Judging personalisation on the Hierarchy of Creepiness
Joan, the titular protagonist (or perhaps victim) in the first episode in the new series of Black Mirror, may indeed…
Experian asks: Do you have a data scientist’s brain?
Experian is launching an initiative to attract workers into the data industry with a series of “hard data” puzzles designed…
Sagacity hails client wins as REaD Group deal pays off
Data solutions expert Sagacity Solutions has secured a raft of new client wins across a range of the core sectors…
GDPR penalties near €4bn in EU after ‘double busy’ H1
The UK might be trying to distance itself from GDPR through the Data Protection & Digital Information (No.2) Bill but…