Firm behind Royal Match hands media to Spark Foundry
Dream Games, the mobile gaming firm behind the best-selling Royal Match video game, has handed its multimillion pound UK media…
data-driven marketing
Wavemaker retains DfT media planning business
The Department for Transport (DfT) has reappointed WPP-owned agency Wavemaker to the media planning business for a fixed-term contract, following…
Top brands adopt AI analytics to slash carbon and costs
Major restaurant, pub and takeaway chains – including Burger King, KFC, Côte, Fuller’s, Marston’s, McDonald’s and Fridays – are turning…
Heinz pushes new range in ‘Unbeanlievable’ campaign
Heinz has turned to Wunderman Thompson Spain to devise a new campaign being rolled out to the UK market promoting…
UCAS expands service as bosses hail apprenticeships
University application service UCAS is to expand its offering to enable young people to search and apply for apprenticeships across…
M&S in trials of paid-for ‘VIP’ Sparks Plus loyalty club
M&S is targeting Sparks loyalty club members with the launch of a pilot premium paid-for tier which is claimed to…
The Range picks Manchester agency for digital boost
Home retailer The Range is aiming to boost its online presence with the appointment of Manchester digital marketing agency Embryo…
FCA ratchets up attack on scammers and ‘fin-fluencers’
City watchdog the Financial Conduct Authority forced firms to amend or remove 8,582 promotions during 2022 – a 14-fold increase…
Which? appoints MSQ agency for branding overhaul
Consumer group Which? has recruited MSQ’s Brave Spark as its creative agency for the launch of a major brand refresh…
CMOs urged to ditch jargon and buddy up with the CFO
Marketers are being urged to defend their budgets by wooing the chief financial officer as a key ally and then…