How anti-vax data can help us tackle the nation’s ills
Those who aren’t vaccinated against Covid may find themselves in a more vulnerable position than before: some risk losing their…
data-driven marketing
Four steps to building an intelligent retention strategy
Marketers are increasingly recognising that building an effective loyalty programme is crucial for the long-term prospects of any business, especially…
Ted Baker revamps online shopping with ‘headless’ site
Fashion brand Ted Baker has overhauled its online operations and relaunched its ecommerce website to drive more impactful, relevant shopping…
Marketing under fire as bookies are hit by £12m fines
The UK Gambling Commission has issued a stark warning to betting companies to tighten up their direct marketing operations or face…
UK confirms scam ad action and opens online ad review
The UK marketing and advertising industry has backed changes to the Government’s Online Safety Bill, which mean scam ads appearing…
‘Horrific events’ force top brands to pull plug on Russia
Major global brands Unilever, Procter & Gamble, McDonald’s, Coca-Cola, PepsiCo, Starbucks, Mothercare and Heineken have joined the growing list of…
Caledonian Sleeper back on track with new ad blitz
Caledonian Sleeper, the overnight sleeper train service that runs between London and Scotland, is launching a new brand positioning ‘Wake…
Young the biggest victims as ID fraud hits 5.7 million
Nearly one in ten smartphone users in the UK, as many as 5.7 million people, have fallen victim to identity…
Skewed media spend is reinforcing gender bias in ads
Progressive gender portrayals and female character inclusions in advertising are being undermined by skewed ad spend towards traditional gender roles…
Tiers are not enough; shoppers crave emotional loyalty
Brands are treading a fine line in the post-pandemic world, and, with VIP status and rewards no longer cutting it,…