Customers will share data but don’t rest on your laurels
Consumers around the world are finally coming to terms with the fact that the exchange of personal data is essential…
data-driven marketing
Publicis exits Russia and condemns Ukraine invasion
Publicis Groupe has pulled out of the Russian market – where it employs more than 1,200 staff – and passed…
Bully-boy firms hit where it hurts for calling vulnerable
Companies that persist in targeting vulnerable consumers have been warned they face being named and shamed – and hit where…
Not a lot like a bot as human touch still rules OK
It may be nearly 45 years since Blondie sang “don’t keep me hanging on the telephone” but the sentiment is…
Kite Factory hires WaterAid client to boost charity offer
Independent media agency The Kite Factory has turned to WaterAid supporter engagement lead and long-term client Charley Day to appoint…
WFH cuts costs and boosts morale; what’s not to like?
The UK workforce’s strength of feeling over working from home has been laid bare, with a new study showing that…
UK firms demand visa rethink to tackle skills shortage
The UK’s current skills landscape is not fit for purpose in the modern world, with ongoing skills shortages putting future…
Gen Z least likely to boycott brands that stay in Russia
Brands might be pulling out of Russia en masse, in protest of Putin’s invasion of Ukraine, but it seems British…
Brands urged to unite to show solidarity with Ukraine
Brand owners and individuals are being urged to join a new initiative in support of Ukraine by featuring a Brand…
Royal Mail bows to data audit after fresh PECR cock-up
Royal Mail has vowed to undertake a full internal data protection audit of its direct marketing practices – and implement…