Decision Marketing Data Clinic: Third-party emails
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
data-driven marketing
Dazeley scoops top planning role at TMW Unlimited
TMW Unlimited has promoted strategy director Paul Dazeley to the position of head of planning, following a raft of new…
Make do and mend: Thrifty Brits eye second-hand deals
As the cost of living crisis deepens, with soaring energy bills, fuel and food prices, UK consumers are increasingly turning…
Spooner on…how brands can survive cost of living crisis
Secure as he is, luxuriating in his Western fastnesses among the water meads and vineyards and lily-ponds, sheltered by the…
Generation Z ‘see traditional ads as just a wall of noise’
Targeting Gen Z consumers with traditional advertising is simply a waste of money, with 99% of this age group hitting…
CMA opens second probe of Google’s adtech dominance
The UK’s Competition & Markets Authority is launching a second investigation into whether Google has broken the law by restricting…
Intermedia ties with martech firm for end-to-end offer
Marketing specialist Intermedia Global has merged with martech consultancy Vantage Clever in a move which the companies claim will allow…
Heaven knows we’re miserable now: Brits shun fun ads
As the cost of living crisis bites harder by the day, Brits have warned brands they are in no mood…
Email and direct mail ‘the best bedfellows for response’
Marketing campaigns that include email are far more effective than those without, according to a new study which reveals brands…
April Fool’s prank pushes Bier Company into the slops
Online craft beer subscription service Bier Company’s April Fool’s prank has not only alienated hundreds of its customers, it has…