Saga buys insight firm as it vies for ‘superbrand’ status
Over 50s specialist Saga is aiming to continue its transformation from an organisation associated with elastic waistbands and Zimmer frames…
data-driven marketing
CMOs face battle to retain control of digital and CX
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…
Top-notch CX and tech help Kingfisher nail DIY boom
B&Q and Screwfix owner Kingfisher is continuing to build from the Covid-inspired DIY boom and its ecommerce strategy with pre-tax…
Tributes for ‘direct marketing nobility’ Ivor Samuels
Friends and colleagues have paid tribute to former WWAV, IDM and BBDO chief Ivor Samuels, who has passed away following…
UK industry joins marketing job scheme for Ukrainians
The UK advertising and marketing industry is offering an lifeline for Ukrainian professionals by joining a European-wide scheme which gives…
Omnicom pulls Russian shops as agency exodus grows
Omnicom has finally decided to ditch its Russian agencies – including Rapp Moscow – over the country’s invasion of Ukraine…
Accenture raids Omnicom for global data chief Singh
Accenture Interactive has made a sortie on Omnicom to appoint its first global head of data and analytics, as the…
Online Safety Bill: Bosses must act now to avoid prison
The Government is finally introducing its Online Safety Bill in Parliament today, some three years – and numerous rewrites –…
EU data chief steps up attack on ‘pervasive’ online ads
The European Commission’s top data protection cop has ratcheted up the EU’s attack on the online advertising ecosystem, insisting it…
Data strategies to drive post-Covid growth for business
Data-driven strategies will be at the forefront of business growth plans over the next three years, with first-party data, new privacy…