UK firms sign up staff for four day week… with full pay
More than 3,300 workers at over 70 UK companies will begin a four-day week trial with no loss of pay…
data-driven marketing
Menopausal women ‘need more support from brands’
Brands are failing to represent and respond to expectations from women transitioning through the menopause or perimenopause in the UK,…
Contextual targeting ‘up to three times more effective’
Brands which embrace so-called narrow targeting using channels like social media, online video and display could potentially be pouring their…
Organic boosts digital work for youth charity Key4Life
Key4Life, a charity which works to reduce youth re-offending through a rehabilitation programme for those in prison and those at…
Face off: Tesco under fire for biometric payment plan
Tesco is facing a major backlash following claims that the supermarket giant is set to introduce biometric payment methods –…
Charities urged to act as campaign effectiveness slumps
Charity marketers are being urged to redouble their efforts to ensure they are embracing the most effective channels to reach…
Ikea nukes nuclear family for loyalty club reward keys
Flatpack giant Ikea is beefing up its Ikea Family loyalty club by offering what it calls “personal reward keys”, which…
Tech industry sheds male domination for top D&I score
The technology industry might appear to be as testosterone-fuelled as the now defunct “Presidents Club Charity Dinner guest-list” but it has now…
Rapp lures Brooklyn Bros new biz chief Tracey Barber
Rapp UK has turned to new business chief Tracey Barber, who has notched up more than 20 years’ experience at…
Digital transformation ‘is so last year for marketers’
Digital transformation is simply no longer enough; businesses must achieve a state of continual evolution to changes in technology, customer…