Asda brings in Salesforce for data-driven retail scheme
Asda has signed a major tech deal with Salesforce as part of plans to build a 360-degree view of its…
data-driven marketing
Unlimited and Pablo triumph again in £22m Govt win
The Unlimited and Pablo consortium, which last month’s landed the Government’s HMRC account, has struck gold again by scooping the…
Clients warned to expect ‘inevitable’ rise in agency fees
Industry body the IPA has warned brand owners that rocketing inflation – currently at a 40-year high – will have a…
UK shoppers increasingly fearful of online data abuse
Consumer concerns over online personal data collection and security appear to be rising faster than the cost of living, with…
Lida reborn in New York as M&C Saatchi One-to-One
M&C Saatchi Group may have buried its CRM agency Lida in the UK two years ago but over in the…
Brands race to embrace mail as confidence returns
Brands big and small have propelled mail volumes to their highest level since 2020, signalling a rise in post-Covid advertiser confidence in…
King secures AA crown and pledges to fight for talent
New Advertising Association chair Annette King has vowed to help the industry grow its influence by continuing the fight to…
Rapp boosts top strategy team as Parkes moves on up
Omnicom agency giant Rapp UK has bolstered its strategy team with the two key appointments as Caroline Parkes moves up…
Wake up to data-driven ESG – and ASAP – brands told
Brand owners’ environmental, social and governance (ESG) performance no longer affects just their reputation, it is an increasingly crucial factor…
Boots urges ‘summer to be ready for Brits’ in new push
Boots is launching summer campaign under the strapline “Summer better be ready” designed to flip the script of conventional sun-kissed…