A-maz-ing darling: Brands urged to chassé to Strictly
Brands must get in shape for a major surge in Strictly Come Dancing inspired spending from this Saturday up until…
data-driven marketing
Direct mail firms back Royal Mail plan to boost market
UK direct mail industry body the Strategic Mailing Partnership has hailed the launch of a new programme of Royal Mail…
CDOs feel the heat over huge expansion of data sources
The uphill struggle data professionals face in analysing the information their companies gather has been exposed, with eight in ten…
Médecins Sans Frontieres brings in Krow for donor blitz
Médecins Sans Frontieres has appointed Mission Group agency Krow to oversee the strategy, creative and activation of its regular giving…
Ocado shuns Xmas TV ad for personalised email activity
Ocado is turning to personalised email marketing rather than TV advertising in the run-up to the festive season by sending…
Data science boom to push platform market to $163bn
The wholesale adoption of data science techniques is set to trigger exponential growth in the value of the global data…
Pandemic pushes data flaws to top of business agenda
With most businesses still experiencing the disruption to their operations and supply chains due to the pandemic, over half (52%)…
Rapp triumphs at DMA Awards with biggest gold haul
Omnicom’s UK data-driven marketing agency Rapp has emerged as the big winner from the first round of this year’s DMA…
Gail Cookson to spearhead legacy marketing for WPNC
Integrated marketing agency WPNC has promoted Gail Cookson to the new role of legacy and international marketing director as the…
Paws for thought: Four-legged influencers are cash cow
The legions of new pet owners might well be onto something with a data analysis showing up to 4 million pets in…