Skewed media spend is reinforcing gender bias in ads
Progressive gender portrayals and female character inclusions in advertising are being undermined by skewed ad spend towards traditional gender roles…
data-driven marketing
Tiers are not enough; shoppers crave emotional loyalty
Brands are treading a fine line in the post-pandemic world, and, with VIP status and rewards no longer cutting it,…
WPP and Accenture axe Russia as condemnation grows
WPP has confirmed it will be discontinuing all business activities in Russia over the country’s invasion of Ukraine, saying it…
Grey revolt: Waitrose forced to rethink digital strategy
Waitrose has been forced to rethink its new-look loyalty scheme, which only went live at the end of February, following…
Good data practice ‘beats off rivals and boosts sales’
A new analysis has confirmed what data professionals have been banging on about for years; good data practice is not…
ITV unveils ‘game changing’ streaming service ITVX
ITV is ditching its ITV Hub platform for a new streaming service, which it claims will be a boon for brands…
Very Group overhauls online shopping to spruce up CX
The Very Group is aiming to boost its customer experience strategy with a new ecommerce platform, in a move which…
Next 15 swoops on Engine UK with £77.5m acquisition
Next 15 Communications Group, the consultancy behind Elvis and Planning Inc, has swooped on Engine UK to complement its data-driven…
National Rail hits buffers with Eastern Europe ad blitz
National Rail-owned brand Interrail has raised more than a few eyebrows by launching a major email marketing campaign promoting holidays…
Mission snaps up youth agency Livity to boost network
The Mission Group is continuing to bolster its network with the acquisition of its 17th agency, Brixton-based shop Livity, which…