Age-old issues hit new surge of digital transformation
Brand owners’ stampede to complete their digital transformation programmes may have accelerated during the Covid pandemic but it is being…
data-driven marketing
Nectar to allow members to donate points to charity
Members of the Nectar loyalty scheme can now donate points to help support UK charities – from large brands, such…
Thameslink tries to lift gloom with new holiday push
Govia Thameslink Railway, which operates Great Northern, Southern and Thameslink train services, has launched an integrated campaign encouraging customers to…
Brands risk pushing shoppers into the arms of Amazon
Brands risk becoming a stepping stone to Amazon and competitors, with many abandoning their online baskets at the last moment…
Never mind great resignation, customer exodus is worse
Business chiefs might be ramping up their staff retention policies to tackle the “great resignation” but a new threat has…
Martech platforms ‘still being hampered by data silos’
More than one in five (22%) in-house UK marketers claim they are expected to carry out their role with a…
BLG refuses to pull meerkats despite links with Russia
BLG-owned ComparetheMarket has dismissed calls to pull its ads featuring the long-running Russian meerkat Aleksandr Orlov – seemingly based on…
Mailshots cement position in multi-channel marketing
Physical mail continues to drive multi-channel marketing strategies by further expanding its effectiveness at driving online traffic, product and service information…
Customer data platforms mission-critical as cookies fall
The Covid pandemic has triggered a massive rise in the adoption of customer data platforms as businesses build digital-first customer…
VCCP+ taps into ‘thriving multiverse’ of 2.7bn gamers
VCCP Group is making a major play for the gaming market with the launch of a new global proposition VCCP+,…