Big data to get even bigger with surge to over $273bn
The huge growth in the digital transformation market, combined with increasing adoption of cloud technology is proving a boon for…
data-driven marketing
Gizza job: Marketers are in demand as vacancies soar
Vacancies for marketing professionals continued at record levels throughout 2021 as the UK recovered from the pandemic, with jobs up…
Forget top salaries, give us our lives back, say marketers
Media and marketing professionals are so desperate for flexible working, following their experiences during the pandemic, that they are even…
UK cyber security firms bring in record £10bn revenue
The Government is once again bigging up Britain’s tech sector with new data showing more than 1,800 cyber security firms…
Waitrose to revamp loyalty scheme with bigger savings
Waitrose is set to relaunch its MyWaitrose loyalty programme by offering shoppers greater savings and more personalised offers. The John…
M&C Saatchi taps Ikea chief for sustainability agency
M&C Saatchi is continuing its rebirth with the launch of global consultancy Life, which it is claimed will combine a…
Sainsbury’s ditches legacy systems for AI cloud drive
Sainsbury’s is using the Covid-19 pandemic as a launch pad for change, by retiring some legacy systems and boosting its…
Covid set to fuel 34% decline in customer data quality
Covid’s effect on the marketing and advertising sector has been well documented but as the market bounces back, there are…
FirmDecisions in ultimate guide to contract compliance
Brands are being urged to sign up for a new contract compliance guide to get the most from their relationships…
Software Bureau speeds up SwiftCore and cuts cost
The Software Bureau is slashing the operational costs of clients by speeding up its batch data quality processing and cleansing…