Retailers face huge fines for selling unsecure IoT tech
The UK Government is to force retailers, manufacturers and importers of Internet connected devices to meet tough new cyber security…
data-driven marketing
MediaCom’s Daivid aims to turn ads into online goliaths
MediaCom is rolling out an AI-based tool which allows clients to adjust the creative and media for digital campaigns and…
Pets at Home data strategy barking up the right tree
Pets at Home has once again hailed its data-driven marketing strategy for yet another sales surge, with the company predicting…
Deceased stars lend voices to Pancreatic Cancer push
Pancreatic Cancer UK is launching a major marketing and fundraising campaign, Lost Voices: Help us break through the silence, to…
Govt urged to put brakes on radical data reform plans
Both charity and public sector organisations have urged the Government to be more cautious about its plans to reform UK…
Double hire boosts Medialab data-driven leadership
Medialab is continuing to beef up its senior team and further enhance the agency’s data-driven proposition with two key appointments…
Retailers ‘must use insight to fight Black Friday fatigue’
UK retailers pinning their hopes on a bumper Black Friday instore are being urged to rethink their plans and draw…
M&S Home to embrace CGI and AR with Happy Finish
Marks & Spencer is aiming to further tap into the growth opportunities of its Home division by implementing a raft…
COP out: Saving planet not among top industry concerns
The data and marketing industry is risking the wrath of environmentalists, after a “people-first” approach has emerged, with diversity and…
Tech giants dominate list of most inspirational brands
Tech brands might not be best loved by privacy groups and regulators alike but Google, Apple, Samsung, and Amazon –…