Black Friday sales set to top £9bn with online stampede
Retailers which have decided to shun Black Friday are likely to miss out on a £9bn bonanza, with sales rising…
data-driven marketing
Why you don’t need to know your customers’ shoe size
There is a common misconception that brands need access to every data point imaginable to understand and market to their…
GM signs deal to train its marketers to be ‘best in world’
General Motors has signed a major deal with online learning provider Circus Street to provide a worldwide marketing upskilling programme…
ICO says it has ‘limited resources’ to enforce kids code
The Information Commissioner’s Office is risking a new backlash from privacy groups by claiming it only has “limited resources” to…
Inhousing set to rise but brands admit they need help
The march to take media capabilities inhouse looks set to turn into a stampede, with nearly half of all marketing…
Tesco signs deal with global product sourcing platform
Tesco is aiming to ensure that its supply chain is running smoothly by signing up to a new global product…
Most firms clueless or unprepared for demise of cookies
British businesses’ failure to understand UK data protection laws is set to come back to bite them on the derriere, with…
Refuge exposes why tech can be abusers’ best friend
The Christmas build up might be well and truly under way but domestic abuse charity Refuge is using the stampede…
Come all ye faithful: Retailers missing a trick on loyalty
With Black Friday just over a week away, it seems UK retailers are only looking as far as the end…
Amazon ‘to rescue high street’ with mass store openings
The British high street could have an unusual saviour in the form of online giant Amazon UK, which is bolstering…